Search Engine Optimization Executive - Kolkata, India - Dollon's Food Products (P) Ltd

Description

Job Responsibilities:

• Perform keyword research in coordination with business objectives to optimize existing content and uncover new opportunities
• Conduct SEO analysis and provide recommendations in coordination with elements and structure of websites and web pages
• Provide recommendations and execute strategies for content development in coordination with general and keyword-specific SEO goals
• Communicate to Team and Management on project development, timelines, and results
• Execute tests, collect and analyze data, and identify trends and insights in order to achieve maximum ROI in paid search campaigns.
• Track, report, and analyze website analytics along with PPC initiatives and campaigns
• Manage campaign expenses, stay on budget, estimate monthly costs, and reconcile discrepancies
• Develop ideas for the business promotion of our customers using SOCIAL MEDIA platforms
• Plan and develop social media calendar and creative ways to spread the company's message or product/service
• Active and result-oriented marketing using SOCIAL MEDIA platforms and channels
• Conduct Email Marketing campaigns by circulating newsletters, client acquisition, retention, and brand promotion materials
• Handle necessary responsibilities for B2B and B2C-centered marketing strategies as and when required

Skills :

• Must have 4 + years of experience of working closely with developers, digital marketers and directors on marketing and branding perspective
• Research and analyze competitor advertising links
• Perform ongoing paid keyword discovery, expansion and optimization
• Understanding and awareness of local SEO and mobile site SEO
• Understanding of Email Marketing and capability to conduct campaigns using relevant tools
• Communication - Fluency in English
• Knowledge and experience in both B2B and B2C-centered marketing best practices

Knowledge:

• Proven SEM experience and success managing PPC campaigns across Google and LinkedIn
• Passion for SEO & SEM and overall internet marketing
• Well-versed in performance marketing, conversion, and online customer acquisition
• Familiarity with A/B and multivariate experiments
• Social Media Scheduling Tools
• Email marketing Tools