Creative thinker - New Delhi, India - Rirasa

Description

Key Responsibilities:

1. Idea Generation:

• Initiate and lead brainstorming sessions to generate new concepts and ideas for product designs, branding campaigns, and marketing strategies.
• Stay updated on current fashion trends, cultural influences, and consumer behaviors to fuel creative inspiration.

1. Concept Development:

• Develop innovative concepts for fashion collections, product launches, and brand collaborations.
• Create mood boards, sketches, and prototypes to visualize and communicate conceptual ideas effectively.

1. Collaboration and Communication:

• Collaborate closely with designers, marketers, and other team members to translate concepts into actionable plans.
• Clearly communicate creative vision and provide guidance to ensure alignment across all creative endeavors.

1. Research and Analysis:

• Conduct market research and trend analysis to identify emerging opportunities and potential areas for innovation.
• Analyze competitor strategies and consumer feedback to inform creative decisions and maintain a competitive edge.

1. Experimentation and Risk-Taking:

• Encourage a culture of experimentation and risk-taking within the creative team.
• Explore unconventional materials, techniques, and design approaches to push boundaries and differentiate our brand.

1. Brand Identity and Storytelling:

• Develop and evolve the brand's visual identity, ensuring consistency across all touchpoints.
• Craft compelling narratives and storytelling elements that resonate with our target audience and reinforce our brand values.

1. Cross-Functional Support:

• Provide creative support to various departments, including marketing, retail, and e-commerce, to ensure cohesive brand messaging and visual representation.
• Assist in the creation of marketing materials, lookbooks, and promotional campaigns as needed.

Salary - Rs 30-50,000/- per month