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- Plan and execute website optimisation, SEO/SEM, creating marketing database, email campaigns, social media campaigns and display advertising campaigns.
- Responsible for executing all SEO strategies and Content postings on Forums, Review sites, Blogs and social sites. Article Submission, Social Bookmarking, Press Release Submissions etc.
- Analyzing and Managing traffic growth.
- Ability to show competitive keyword ranking on Search engines.
- On-page & off-page strategies with Optimization.
- Brainstorm new and creative growth strategies to make our brand a thought leader in the market and also increase the lead in multiple geographies. Plan, execute, and measure experiments and conversion tests.
- Look after the Online Reputation Management & Content Writing Skills.
- Looking after CRO (Conversion Rate Optimization) activities.
- Performing Keyword Research, Competition Analysis, Ranking reporting etc.
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
- Identify trends and insights, and optimize spend and performance based on the insights.
- Collaborate with internal teams to create landing pages and optimise user experience.
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
- Content writing for the website and update them time to time.
Digital Marketing - Noida, India - Steadfast Medishield
