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- Develop and execute comprehensive marketing strategies to drive B2B licensing revenue and market share.
- Conduct market analysis and identify licensing opportunities within the B2B sector.
- Establish and maintain relationships with key B2B clients and negotiate licensing agreements.
- Collaborate with crossfunctional teams to ensure successful implementation of licensing initiatives.
- Manage the marketing budget and optimize spending to maximize ROI.
- Lead the development of marketing materials and presentations tailored to B2B licensing partners.
- Monitor and analyze market trends, competitor activities, and customer insights.
- Oversee the development and execution of B2B marketing campaigns and promotions.
- Evaluate the performance of B2B licensing programs and make datadriven recommendations for continuous improvement.
- Coordinate and support licensing trade shows, events, and workshops.
- Bachelor's/Master's degree in Marketing, Business Administration, or related field.
- Proven experience in B2B marketing, licensing, or brand management.
- Demonstrated success in developing and implementing B2B marketing strategies.
- Strong understanding of licensing agreements, contract negotiation, and intellectual property rights.
- Excellent analytical skills and ability to interpret market data to drive decisions.
- Exceptional communication and negotiation skills for B2B relationship management.
- Proficiency in marketing analytics and CRM tools.
- Ability to manage multiple projects and prioritize tasks effectively.
- Strategic thinker with the ability to lead crossfunctional teams.
- Knowledge of legal and regulatory considerations related to B2B licensing agreements.
FashionTV - Marketing Manager - B2B Licensing (5-20 yrs) - Mumbai, India - iimjobs
Description
Overview :
The Marketing Manager B2B Licensing plays a crucial role in developing and implementing strategic marketing initiatives for licensing products within the B2B market.
Location:
Santacruz West - Mumbai
Key Responsibilities:
Required Qualifications:
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