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    Marketing Analyst and Program Manager - new delhi, India - Cambridge University Press

    Cambridge University Press
    Cambridge University Press new delhi, India

    22 hours ago

    Default job background
    Contingent Worker
    Description

    Job Title:

    Marketing Analyst & Program Manager

    Department / Business Unit:

    Marketing (Contingent Worker) – Months Contract

    Location:

    New Delhi

    Reports to (job title):

    SVP & Chief Marketing Officer – South Asia

    We are Cambridge University Press & Assessment, a world-leading academic publisher and assessment organization, and a proud part of the University of Cambridge.

    JOB PURPOSE

    The Marketing Analyst & Program Manager will be responsible for the following key tasks

  • Analyzing Sales Funnels and Customer Intent for multiple products and business verticals
  • Reporting on Marketing KPIs arising out of off line and on line initiatives such as leads, conversion rates, event outcomes, social media engagement
  • Budget Management and tracking marketing costs, ROIs and ROEs and budget distribution, design governance models
  • Conduct competitive research, analyze benchmarking data and market opportunities and gather market intelligence
  • Design and implement market & consumer surveys.
  • Develop program assessment protocols for marketing initiatives for evaluation & continuous improvement, analyzing risks.
  • Work closely with project sponsors and cross-functional teams to monitor scope, deliverables, required resources, work plan, and execution deadlines
  • Database management & analysis
  • Prepare presentations and marketing reports for various marketing initiatives & campaigns
  • Managing communications, project updates, and knowledge shares with all stakeholders

    • What we're looking for

    We are looking for a passionate marketing analyst and a strategic thinker. We can organize & prioritize each activity and also take up key special projects as part of market analyses.

  • Bachelor's degree in statistics, mathematics, or marketing
  • + years of experience working as a marketing analyst or equivalent and carrying out the tasks as defined in the job purpose.
  • Possess Excellent verbal and written communication skills in addition to research, analytical, and data interpretation skills.
  • Good knowledge of analytical software such as SAS, SPSS, Google Analytics, WINDBS, Salesforce, HubSpot, MS Office, Survey Tools and CRM programs
  • Excellent organizational skills, Time Management and analytical skills, with attention to detail
  • Ability to translate complex concepts and methodologies into easily understandable language

    • Why Cambridge University Press & Assessment?

    Cambridge University Press & Assessment is committed to being a place where anyone can enjoy a successful career, where it's safe to speak up, and where we learn continuously to improve together. We welcome applications from all candidates, regardless of demographic characteristics (age, disability, educational attainment, ethnicity, gender, marital status, neurodiversity, religion, sex, and sexual identity), cultural, or social class/background.

    Diversity of thought, background, and approach creates better outcomes. More importantly, fostering an inclusive culture is the right thing to do, and it's part of how we achieve our purpose: to contribute to society through the pursuit of education, learning, and research at the highest international levels of excellence. Ensuring that anyone, no matter who they are, feels they belong here is an essential part of who we are and the contribution we make to society, and to our planet.

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