Marketing Analyst - Pune - Zimetrics

    Zimetrics
    Zimetrics Pune

    1 day ago

    Description

    Experience: 4–7 years

    Must-Have Skills Set: Google TAG Manager, GA4, pixels, JavaScript & Excellent communication skills.

    About the Role

    • Own the implementation and reliability of tracking across multiple integration types.
    • Translate high-level integration plans into clean, validated setups.
    • Act as the primary technical contact for onboarding, testing, and issue resolution.
    • Build proactive checks to detect event gaps or ingestion failures early.

    Responsibilities

    • Implement and validate tracking across postbacks, Shopify, affiliate platforms, GTM/JS pixels, and file-based integrations.
    • Troubleshoot issues across tags, events, postbacks, and data files with a structured approach.
    • Guide clients through onboarding, testing, and fixing integration challenges.
    • Build early-warning checks for event gaps and ingestion issues.
    • Work closely with internal teams responsible for campaign auditing, client onboarding and data ingestion.
    • Troubleshooting and stability
    • Diagnose issues across client sites, tracking tags, postback URLs, file formats, and event mapping.
    • Reproduce issues, validate fixes, and ensure successful end-to-end data flow.
    • Build early detection checks for ingestion failures and misfiring events.
    • Client communication
    • Integrations
    • Lead all technical communication related to integrations and testing.
    • Explain issues and solutions clearly to both technical and non-technical users.
    • Escalate only structural or platform-level risks when required.

    Qualifications & Required Skills

    • Strong experience with web and front-end technologies, JavaScript pixels, postbacks, Shopify events, GTM, and affiliate tracking platforms.
    • Ability to debug scripts, URL parameters, and network calls.
    • 4–7 years in TechOps, AdOps engineering, performance tracking.
    • Excellent communication skills and comfortable handling client-facing technical conversations.

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