- Manage programmatic and biddable platforms like Snapchat, Facebook, Google & DV360
- Should have an indepth understanding of Google, Meta, and DV360 platforms focusing on performance marketing.
- Campaign Management: Oversee all aspects of digital campaigns, from ideation and media planning to creative communication.
- Conduct indepth analysis of campaign performance to guide ongoing optimizations.
- Handle a significant digital marketing budget across multiple platforms.
- Analytics and
- Customer Insight and Engagement: Develop a deep understanding of customer behaviors, segmentation, and targeting to enhance communication precision and effectiveness. Identify optimal communication strategies to engage users at key moments and drive conversion.
- Stakeholder Collaboration: Collaborate closely with product, tech, analytics teams, and crossfunctional stakeholders to understand and enhance the customer journey, aiming to improve subscription conversions. Manage relationships with global, local, and regional teams, ensuring effective communication and campaign execution.
- Team Leadership and Experience: Lead and manage a team, ensuring effective collaboration and skill development. Required to have 68 years of experience in growth or digital marketing with a strong background in conversionbased or ROAScentric roles, preferably in consumer tech.
- Experience in handling largescale digital marketing budgets and a comprehensive understanding of the digital marketing landscape.
- Proficiency with data and attribution tools, deep analytics, and performance monitoring
- Ability to analyze data on a regular basis to drive key insights & applications to live campaigns
- Strong background with conversionbased or ROAS clients, including Consumer tech (appbased).
- Experience in working with a multicrore digital marketing budget.
- Indepth, handson experience in managing programmatic & biddable platforms like Snapchat, Facebook, DV360, etc.
- Exposure of running campaigns using 1st party and 3rd party data.
- Knowledge of Analytics, Attribution, and Planning tools (e.g. Branch, AppsFlyer, DCM, etc.).
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Senior Security Engineer
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Senior Software Development Engineer
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Disney+ Hotstar - Gurgaon, India - Disney + Hotstar
Description
Job Summary:
The Performance Marketing Manager will be responsible for strategizing & leading the execution of programmatic & biddable platforms such as DV360, Meta, UAC & more.
The role involves collaborating with various stakeholders across local, global & regional stakeholders and achieving performance subscription targets via biddable media.
The role involves handling a team to execute and manage various platforms.About The Team:
The team responsible for retail subscription targets via performance channels for Disney+
Reporting To-Senior Manager Digital Marketing
KRA's:
Data Management:
Utilize various analytical tools to extract data, analyze performance drivers, and leverage insights for strategic decisions. Familiarity with analytics, attribution, and planning tools like Branch, Appsflyer, and DCM is essential.
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