Senior Braze Developer - Chennai, India - Bounteous

Description

Bounteous x Accolite makes the future faster for the world's most ambitious brands. Our services span Strategy, Analytics, Digital Engineering, Cloud, Data & AI, Experience Design, and Marketing. We are guided by Co-Innovation, our proven methodology of collaborative partnership. Bounteous x Accolite brings together 5000+ employees spanning North America, APAC, and EMEA, and partnerships with leading technology providers. Through advanced digital engineering, technology solutions, and data-driven digital experiences, we create exceptional and efficient business impact and help our clients win. We are looking for an innovative Senior Braze Developer to join our team.This role requires experience with end-to-end campaign operational models utilizing Braze in conjunction with other technologies within an overarching MarTech stack. The Senior Braze Developer serves as a trusted advisor to our clients on Braze best practices and its growing number of capabilities to address marketing campaign requirements.

Roles and Responsibilities

Manage end-to-end campaign execution: devise campaign strategy with key stakeholders. - Develop, execute, and lead email, push, and SMS lifecycle marketing programs to achieve target business KPIs.

Establish rigorous A/B and multivariate testing plans to test subject lines, content, cadence, audience segmentation, and timing to constantly improve results.

Driving continuous improvement in the end-to-end campaign process including campaign design, build, QA and deployment.

The person required hands on development experience in Email, Push (In-App, Web-push) and SMS campaigns/Canvas.

Experienced in working with Marketing teams and campaign briefs and managing end to end campaign design, build, QA & delivery.

Ability to handle API triggers, Custom event, App configuration, Custom attributes, Campaign workflows, Access management, Folder hierarchy, tracking reports, message center.

Implementing or hands-on with IP-warmup, Migration campaigns is necessary.

Expert in campaign-related activities including Webhook, API Trigger based, Action campaign setup, building landing pages, scripting, setting up ETL and dataflows.

Should have experience in campaign integration with other tools using web services (Soap, Rest APIs) and Scripting languages.

Ability to work independently and work directly with Marketing teams

Analyze the effectiveness of Digital Marketing deliverables, measures against objectives and reports results.

Flawless delivery of daily campaigns, troubleshoot issues that arise and implement solutions to mitigate future problems.

Preferred Qualifications

4+ years' experience working hands-on in Braze Marketing automation implementations, ideally involving integrations with Braze core and other platforms.

Expertise in Braze marketing platform; Braze Certification preferred

Experience in Data model design

Expertise in Campaign Orchestration

Life cycle programs and personalization

Expertise in Marketing data optimization and List cleansing

Understanding of data security and privacy technologies

Experience in Data optimization and Hygiene

Experience in Personalization in campaigns with Liquid/API trigger fields

Good Business understanding of Digital Marketing

Offer deep knowledge in Liquid syntax, Webhook, API, HTML, CSS and JavaScript

Excellent communication skills

Being able to work in teams, manage them and adopt to the current process is necessary.

A creative problem-solver