Performance Marketer - Mumbai, India - HireBloc Ventures Pvt Ltd

Description

Company Overview

HireBloc Ventures Pvt Ltd is a leading recruitment agency and staffing company in the industry. With a team of 11-50 employees, we specialize in connecting employers with top talent across various domains. Our mission is to help companies find the right candidates and individuals secure rewarding career opportunities.

Job Overview

We are seeking a talented Performance Marketer with 1 to 3 years of experience to join our team at HireBloc Ventures Pvt Ltd. As a Performance Marketer, you will be responsible for developing and executing effective marketing strategies to drive user acquisition and retention. This is a full-time position based in Mumbai, Maharashtra, India.

Qualifications and Skills

• Bachelor's degree in Marketing, Advertising, or a related field.
• Proven experience in performance marketing, preferably in the digital advertising industry.
• Proficiency in Facebook advertising and Google advertising platforms.
• Strong analytical skills and the ability to interpret data and make data-driven decisions.
• Excellent written and verbal communication skills.
• Familiarity with data analysis and reporting tools such as Google Analytics.
• Experience with A/B testing and conversion rate optimization.
• Knowledge of SEO principles and best practices.
• Ability to work in a fast-paced environment and meet tight deadlines.
• Self-motivated with a strong attention to detail.

Roles and Responsibilities

• Create and manage digital marketing campaigns across various platforms, including Facebook Ads and Google Ads.
• Analyze campaign performance data and make data-driven optimizations to improve campaign effectiveness.
• Monitor and report on key performance indicators (KPIs) to the management team.
• Conduct market research and competitor analysis to identify new opportunities and stay ahead of industry trends.
• Collaborate with cross-functional teams to create and implement marketing strategies to achieve company goals.
• Stay up-to-date with the latest industry trends and best practices in performance marketing.
• Monitor budgets and allocate resources effectively.
• Optimize landing pages and user funnels to improve conversion rates.
• Use analytics tools to track and report on campaign performance.
• Identify and test new advertising channels and techniques to expand reach and drive growth.