Assistant Vice President Marketing and Branding - Varanasi, India - Utkarsh Small Finance Bank

Description

Designing and developing Marketing strategies for Bank in coordination with Business objectives and accordingly ensuring their execution to increase Brand value along with Business support.

KEY RESPONSIBILITIESand Design Marketing strategies for Bank in line with Business objectives and accordingly develop the yearly/ Quarterly/ Monthly Marketing Plan.development and Editsand execute Online and offline Marketing Campaigns to achieve Brand visibility, Customer engagement and acquisition objectives and to enhance the Brand oversee execution of Branch launch campaigns to support the Business of new Branches through different and execute the campaigns for New Products/ Services in terms of Marketing communications and ensure timely execution of the work related to all Marketing support required for all Business and Support Designing of all Marketing communications required for Products/ Services/ New Launches/ Promotions/ ensure proper guidance to team for execution of all activities as per Plan and deals and best value for the Brand by proper vendor/agency management, coordination and negotiations.

Process creation, review and implementationthe website's content, including writing new content, editing and auditing existing content and removing outdating content.traffic & engagement to the website, apply SEO/SEM best practices and strategies.competitor's website and follow industry best practices.

Lead the creation of site content, social media and other features to continually improve the website user experienceand overseeing all aspects of our digital marketing including our website, email, social media campaigns, etc.

EDUCATIONAL QUALIFICATIONS & CERTIFICATIONSin MarketingCertification course in Advertising and PR Management from MICARELEVANT JOB EXPERIENCE

10+years' experience in Marketing, Branding, Sales Support, Communications, PR, Media Promotions, Network Management, Events. Activations, team online and offline marketing campaigns, Media Planning and Buying, ATL and BTL Promotions.

SKILLS & COMPETENCIESGood communication skills and ability to communicate effectively with management, departments and vendorsthinker and understanding of Business objectives.

Handling and Multitask and work under prioritize requirement and accordingly take necessary actionsthinker and out of the box thinkingnot have any restrictions and reservations in terms of work related requirements and willing to travel as and when required