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- Develop and execute a comprehensive digital marketing strategy aligned with business goals
- Identify and prioritize digital channels to reach target audiences effectively
- Plan, create, and manage engaging and relevant content across various digital platforms
- Collaborate with internal teams to ensure content aligns with the company's expertise and client needs
- Manage and grow the company's presence on social media platforms
- Create and implement social media campaigns to increase brand awareness and engagement
- Optimize website content for search engines to improve organic search rankings
- Plan and execute paid advertising campaigns (Google Ads) to drive targeted traffic
- Develop and implement email marketing campaigns to nurture leads and retain clients
- Analyze and optimize email campaigns for effectiveness
- Monitor and analyze website traffic, user behavior, and conversion rates
- Track and report key performance indicators (KPIs) related to lead generation, sales pipeline, and revenue goals
- Utilize data to make informed decisions and continuously improve digital strategies
- Implement and monitor lead generation strategies through digital channels
- Track and optimize conversion rates at each stage of the customer journey
- Assist Presales Team to grow marketing-qualified leads, by converting site traffic through calls-to-action, and landing pages.
- Leading market research efforts to uncover the viability of current and existing products/services.
- Submit Quarterly market research report for automotive space, and decide on the messaging for marketing campaigns on company's social media profiles, including Facebook, Twitter, , and additional channels that may be deemed relevant.
- Collaborate with the sales team to ensure seamless integration of digital marketing efforts into the sales pipeline
- Track and report on the progression of leads through the sales funnel
- Set and monitor revenue-related KPIs, such as customer acquisition cost (CAC) and return on investment (ROI)
- Align digital marketing efforts with revenue targets and business objectives
- Minimum 5 years of demonstrated experience in Digital Marketing roles, preferably in a B2B or Automotive or Engineering / IT Services environment
- Strong understanding of Digital Marketing channels, strategies, and best practices
- Proficient in SEO, SEM, Social Media Management, and Content Marketing
- Experience with marketing automation tools like HubSpot/equivalent and analytics platforms
- Excellent communication and interpersonal skills
- Ability to think creatively and strategically
- Clear understanding of traditional and emerging marketing channels
- Professional judgment and discretion on deciding & spearheading marketing campaigns that comes from years of experience in the field
- Sound knowledge of HTML/JavaScript, strong knowledge of search engine optimization and Advanced Word and PowerPoint skills
- Analytical skills to forecast and identify trends and challenges
- In-depth knowledge of various social media platforms, best practices, and website analytics
- Excellent communication skills
- Ability to quickly adapt to change
- Proficiency in Microsoft Office Suite, email automation tools
- Understanding of Public Relations (added advantage)
Digital Marketing Manager - Chennai, India - Hinduja Tech Limited
Description
Calling experts in Digital Marketing
Ready to take a leap and experience a rewarding career? If so, we have an excellent opportunity in store for you at Hinduja Tech
Role: Digital Marketing Manager
Location: Chennai
Experience: 5 to 7 Years
Role Summary:
Digital Strategy:
Content Marketing:
Social Media Management:
SEO and SEM:
Email Marketing:
Analytics and Reporting:
Lead Generation:
Enabling Lead Generation:
Market Research:
Sales Pipeline:
Revenue Goals:
Required Qualification - Bachelor's degree in Marketing, Business, or a related field
Desired Profile:
Apply today to find your fit
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