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    • com - Manager - Digital Marketing - Coimbatore - Pepagora

    Pepagora
    Pepagora Coimbatore

    1 week ago

    Default job background
    Description

    Job Title: Senior Digital Marketing Manager

    About the Role:

    We are seeking a highly skilled and experienced Senior Digital Marketing Manager to lead our digital marketing initiatives. As a key member of our team, you will be responsible for developing and executing advanced digital strategies to drive measurable growth and ROI across multiple digital channels.

    Main Responsibilities:

    1. Digital Strategy & Planning

    - Develop comprehensive digital marketing strategies across SEO, SEM, social media, content, email, and display advertising channels.

    - Define KPIs, set campaign goals, and ensure alignment with business objectives.

    - Conduct market research and competitor analysis to identify new opportunities.

    2. Team Leadership & Management

    - Manage, mentor, and develop a team of digital marketing specialists.

    - Foster a culture of continuous improvement, ensuring skill development and knowledge sharing.

    - Work cross-functionally with sales, product, and design teams to drive cohesive campaigns.

    3. Content & Campaign Management

    - Oversee the creation and distribution of compelling digital content that aligns with brand messaging and target audience needs.

    - Coordinate end-to-end campaign management, including budgeting, scheduling, and performance analysis.

    - Implement A/B testing and conversion rate optimization techniques.

    4. Data Analytics & Reporting

    - Utilize analytics platforms to monitor, track, and report campaign performance.

    - Analyze data to derive insights, making recommendations to optimize digital strategies.

    - Provide regular reports on KPIs and digital marketing ROI to senior management.

    5. SEO/SEM Management

    - Lead on-page and off-page SEO strategies, staying updated on algorithm changes and SEO best practices.

    - Manage SEM campaigns and budget allocation, with a focus on maximizing ROI and lead generation.

    6. Paid Advertising

    - Oversee the strategy, creation, and optimization of paid social media and display advertising campaigns.

    - Track ad performance, ensuring efficient spend allocation across channels for maximum impact.

    7. Customer Journey Optimization

    - Develop and enhance the customer journey across digital touchpoints, focusing on conversion and retention strategies.

    - Implement CRM strategies for audience segmentation, lifecycle marketing, and personalized experiences.

    Requirements:

    - Bachelor's degree in Marketing, Business, or a related field; Master's degree is a plus.

    - 6+ years of experience in digital marketing, with proven leadership in managing successful digital campaigns.

    - Strong expertise in SEO, SEM, PPC, email marketing, and content strategy.

    - Proficient in analytics and marketing tools (e.g., Google Analytics, Google Ads, Facebook Ads Manager, etc.).

    - Excellent analytical, project management, and communication skills.

    - Experience managing a team and cross-functional collaborations.

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