Head of Marketing, India - New Delhi, India - Branch International

Description

Branch OverviewBranch delivers world-class financial services to the mobile generation.

With offices in the United States, Nigeria, Kenya, and India, Branch is a for-profit socially conscious company that uses the power of data science to reduce the cost of delivering financial services in emerging markets.

We believe that everyone, everywhere deserves fair financial access.

The rapid spread of smartphones presents an opportunity for the world's emerging middle class to access banking options and achieve financial flexibility.

Branch's mission-driven team is led by founder and former CEO of The company presents a rich opportunity for our team members to drive meaningful growth in rapidly evolving and changing markets.

In 2019, Branch announced its Series C and has garnered more than $100M in funding with investments from leading Silicon Valley firms including Andreessen Horowitz, Trinity Capital, Foundation Capital, Visa, and the International Finance Corporation (IFC).We value diversity and are committed to providing an inclusive working environment where human beings of all backgrounds can thrive.

Key ResponsibilitiesOverall planning and execution of customer acquisition and retentionCollaborate with cross-functional teams to design and execute marketing initiativesDevelop and maintain public relations with key stakeholdersHandling Performance Marketing activities which include funnel optimizations, Google Search Ads/SEM, Ad Networks, Affiliate Partnerships, Ad Fraud Management, etc.

Organic user-acquisition via ASO (across stores) and SEOBrand Marketing activities which include Brand Building, Digital Media Optimization, Content Marketing, Influencer Marketing, etc.

Shape content & creatives to build & implement performance & brand campaignsHandling Partnerships & Strategic Alliances of API-led integrations across lending marketplaces.

RequirementsBachelor's degree in marketing, business, or a related field.
Strong understanding of the fintech industry.
Hands-on experience of building new acquisition channels8-15 years of experience. Minimum 5 years in financial services. Fintech background is a big plus.
Excellent communication and interpersonal skillsAffinity for data, keenness to measure and track metricsExtensive experience working with marketing tools such as CRMs, Campaign management platformsBenefits of JoiningMission-driven and fast-paced, entrepreneurial environmentCompetitive salary and equity packageA collaborative and flat company cultureComprehensive private health insuranceGenerous vacation policyFlexible working hoursWeekly team meals and social events (virtual for now)

Branch International is an Equal Opportunity Employer. The company does not and will not discriminate in employment on any basis prohibited by applicable law.