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- Your key task is to formulate a content strategy aligned with the customer's brands vision and goals.
- This strategy should extend across a multitude of platforms, including Facebook, Twitter, YouTube, Google+, Pinterest, Instagram, and Mobile.
- You will be required to create strategic content that upholds the agencys creative standards.
- Stay updated on digital and new tech industry trends and competitor offerings to identify potential business opportunities and enhance the value proposition for customers.
- Foster innovation and creativity in the brands you work with.
- Develop inventive solutions, including content management and maintenance for the brands digital platforms.
- Generate excitement and interest around the brand, its product promotions, launches, and sponsored events.
- Utilize analytics to assess and monitor the campaigns effectiveness, considering aspects like community engagement, website traffic, conversations, lead generation, and conversions.
- You should possess 3-5 years of experience in advertising or marketing agencies.
- A background in journalism or mass communication is preferred.
- High levels of accountability are vital, given the critical nature of the role in our small team.
- Innovation should be your second nature, as theres ample scope for creativity.
- You are expected to be a creative thinker who can work independently with minimal supervision.
- Proficiency in the English language is a must, and the ability to rephrase content is essential.
- Knowledge or experience in social media-based content discovery will be an advantage
Senior Content Writer - Bengaluru, India - Blufig Digital Private Limited
Description
About the Company
Blufig is a fast growing B2B marketing agency with customers across 4 continents.
A specialist agency, Blufig exclusively works with B2B tech companies to help them realize their digital aspirations. 130+ brands trust Blufig to execute their marketing programs.
Below is the detailed description for the said job.
As a Content Writer, your primary role is to contribute to brand projects by crafting compelling digital experiences. Your responsibilities include efficient project management, collaborative idea generation with the team, and a genuine passion for content creation. You will be working across various platforms to enhance engagement and encourage positive customer interactions.
Key Responsibilities:
Account Execution
Your responsibilities in this domain revolve around the creation of campaign content on diverse digital platforms, such as Facebook, Twitter, YouTube, Google+, Pinterest, and Instagram. You will be required to conduct comprehensive research to gather relevant material for interactive content development.