Performance Marketing +Media planning - Navi Mumbai, India - Spring HR
1 week ago
Description
Urgently hiring for a Media Planning and Performance Marketing Role for a leading Education Institute.
Develop an effective media buying strategy by conducting research on target audience, analysing media trends and identifying the most effective media channels to reach the target audience.
Scheduling all media (traditional /digital) to ensure maximum visibility and ROI.
Working with the media buying agency to secure the most effective properties as good rates.
Managing budgets of the by buying the most effective combinations to maximise visibility.
Analysing media performance regular to ensure that the target audience is being reached, platforms that are working better than the others and altering media plan accordingly.
Keep developing new channels of reaching out to the Institute's target audience.
Gather and analyse data about students and parents to understand their behaviour, preference and attitudes.
Develop insights and help the Institute understand its stakeholders.