Octro - Manager - App Store Optimization (2-7 yrs) - Noida, India - iimjobs

    iimjobs
    iimjobs Noida, India

    2 weeks ago

    Iimjobs background
    Full time
    Description
    ASO Manager


    Job Description :
    You will manage App Store Optimization for the Octro Inc portfolio of games, which includes :

    • Analyze performance of Gameloft games on the app stores platforms
    • Drive organic acquisition on the App Store and Google Play, leveraging every channel available to defend/optimize top ranks in stores, rank for more keywords and improve conversion in the stores.
    • Setup an ASO strategy to optimize and improve game page conversion rates
    • Optimizing conversion rates for app store pages by utilizing various content and visual tools.
    • Work with external agencies and internal stakeholders to gain insights and identify areas for improvement
    • Provide guidelines and recommendations to game teams for how to maximize discoverability and conversion rates based on analytics
    • Conduct ASO experiments using rigorous approaches and measurement methods (A/B tests, statistical methods) and prove their effectiveness.
    • Follow the impact (downloads and revenue) of the optimizations implemented for our products
    • Develop and update the company's App Store Optimization strategy and guidelines.
    • Develop an expertise regarding key App Store specificities and make sure these criteria are being efficiently implemented.
    • Conduct daily monitoring and reporting on ranks across top keywords, reviews, and sentiments across stores.
    • Stay updated on industry trends and contemporary practices in SEO/ASO, and Google/Apple algorithm updates.
    • Work with intelligence tools, dashboards, data and databased decisionmaking processes.
    • Collaborate with Game Designers, Product Managers, Graphics teams for Art and Graphics.

    Qualifications Must have/Nice to have:

    • Excellent analytical skills
    • A good understanding of the mobile gaming market
    • Ability to communicate across a number of levels and be able to influence development and marketing teams
    • Excellent written and verbal communication skills
    • Demonstrated ability to manage projects and lead them through to implementation
    • Ability to work under your own initiative
    • Vast Experience with SEO and ASO

    About Octro Inc :
    Octro is one of the biggest and fastest growing mobile gaming companies in India founded by Mr. Saurabh Agarwal, a Stanford Alumnus, in 2007. Octro is a technology driven organization at heart, and take pride in the platforms it has created.


    Octro was funded by Sequoia in 2014 and has more than 20+ successfully running games including top grossing casino games like Indian Rummy, Teen Patti etc.

    Octro has more than 80 million + download and 10 million + active users every week. It has offices in Noida and Chandigarh.


    Today with our games topping among card games on Apps store & Google play store, we are growing week on week .

    We are also planning to further venture out in new domains and are looking out for Rockstars to be a part of this growth.