Brand Marketing Head - Ernakulam, India - JobStars HR Solutions Pvt Ltd

Description

Qualification- UG/ PGExperience- 12 to 15 years of experience

Job description of Brand Marketing Head

To Design , Plan and execute, result oriented brand and marketing activities to meet customer needs

To initiate and support Sales initiatives for improving business and Brand Visibility

To track and observe competition activities in the market and share with Business Owners to implement strategic decisions

Collaborate with sales and operations team to device and implement various BTL / ATL activities to improve market share

Devise time to time customer survey to understand shift in preferences and brand affinity

Monitor and design , content and production of all brand marketing collaterals and communications

Devising effective communication and brand marketing strategies for new products, launches, events, and promotions

Planning and strategizing various promotional activities from time to time and to participate in various events, conferences, trade fairs etc. to increase brand presence

Device various camps and other health promotions to improve rural penetration

Defining key metrices of various result-oriented marketing and communication activities evaluate the results from time to time with dashboards

Plan execute a highly effective and optimized digital strategy.