Branding & digital growth lead - Aluva - Canary Digital

    Canary Digital
    Canary Digital Aluva

    1 week ago

    Default job background
    Description
    & – ( )

    Location:
    H O Aluva, Kerala Office Based )

    Company:
    Canary Digital

    Project:
    Shaaman Elegance – UAE-based E-commerce Fashion Brand

    Experience:
    3+ years in Digital Marketing, Branding & E-commerce Strategy
    :

    • Shaaman Elegance is a UAE based e commerce platform offering premium fashion products tailored for Indian women in the UAE.
    Backed by Canary Digital, we are on a mission to redefine style, sophistication, and elegance through our brand. To accelerate our digital presence and brand positioning, we are seeking a strategic and creative leader to manage branding, digital strategy, and performance marketing.

    As the Branding, Digital Strategy & Digital Marketing Lead, you will be responsible for developing and executing branding strategies, digital marketing campaigns, and e-commerce growth strategies for Shaaman Elegance.

    You will work closely with creative teams, performance marketers, designers, and content creators to establish a strong digital footprint, drive customer engagement, and optimize sales conversions.

    . &


    • Develop and execute a brand strategy that aligns with the vision of Shaaman Elegance.
    • Define the brand voice, visual identity, and storytelling approach across digital channels.
    • Collaborate with designers to create high-quality brand assets, campaign creatives, and videos.
    • Maintain consistency in brand communication across website, social media, ads, and offline collaterals.
    . &


    • Develop a data-driven digital marketing strategy to enhance brand awareness, customer acquisition, and revenue growth.
    • Lead SEO, SEM, PPC, Google Ads, and social media advertising campaigns with a focus on ROAS.
    • Optimize the e-commerce funnel and drive performance-based marketing through Google Ads, Facebook, Instagram, and Tik Tok Ads.
    • Utilize retargeting and lookalike audience strategies to enhance customer engagement and conversion.
    • Conduct competitive analysis and market research to keep Shaaman Elegance ahead of trends.
    . &


    • Own and execute the social media content calendar, ensuring engaging and consistent storytelling.
    • Plan and oversee the creation of Instagram Reels, Stories, You Tube Shorts, Tik Tok videos, and influencer collaborations.
    • Build and manage influencer and affiliate partnerships to amplify reach and sales.
    • Develop engaging blogs, newsletters, and email marketing campaigns to retain customers.
    . - &


    • Work with developers and UI/UX designers to ensure an optimized, high-converting website experience.
    • Implement strategies for conversion rate optimization (CRO), A/B testing, and landing page enhancements.
    • Monitor Google Analytics, Facebook Pixel, and Shopify analytics to track user behavior and optimize campaigns.
    • Develop and execute product launch campaigns, seasonal promotions, and discount strategies.
    . , &


    • Drive email, SMS, and Whats App marketing strategies for customer retention and repeat purchases.
    • Implement and oversee loyalty programs and referral marketing initiatives.
    • Develop chatbot automation and AI-driven customer engagement tools to enhance user experience.
    &

    -:


    • 3+ years of experience in digital marketing, branding, and e-commerce growth.
    • Expertise in Google Ads, Facebook/Meta Ads, Tik Tok Ads, and Social Media Marketing.
    • Proven track record of brand building and digital growth for a fashion or e-commerce brand.
    • Strong understanding of SEO, SEM, CRO, and affiliate/influencer marketing.
    • Hands-on experience with Shopify, Woo Commerce, or similar e-commerce platforms.
    • Familiarity with Google Analytics, Facebook Pixel, GA4, and performance tracking tools.
    Strong creative and analytical mindset with a passion for fashion and luxury branding:


    • Experience in the UAE or Middle Eastern market is a plus.
    • Knowledge of Arabic (optional but beneficial for UAE market campaigns).
    • Understanding of Whats App and conversational commerce trends in the UAE.
    • Opportunity to lead the digital growth of a premium e-commerce brand in the UAE.
    • Collaborative and innovative environment with Canary Digital's expertise in AI and digital solutions.
    • Career growth with exposure to global e-commerce marketing strategies.
    • Competitive salary and performance-based incentives.
    • If you have a passion for fashion, branding, and digital strategy, and want to lead a high-growth e-commerce brand, apply now
    • Send your resume and portfolio to
    • For inquiries, contact
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