- Develop and implement comprehensive strategies to enter and expand the Brand and Therapy presence in emerging markets.
- Lead cross-functional teams to align market entry strategies with overall business objectives.
- Analyze market trends and competitive landscapes to identify growth opportunities.
- Oversee the adaptation of brand strategies for emerging markets, ensuring relevance and cultural sensitivity.
- Manage brand positioning, communication, and image in new markets.
- Collaborate with marketing and communication teams to create effective brand awareness campaigns.
- Drive Marketing initiatives to achieve revenue targets in emerging markets.
- Build and maintain relationships with key clients, partners, and stakeholders in these regions.
- Support the sales team, providing training and support to ensure proficiency in emerging market dynamics.
- Conduct comprehensive market research to understand consumer behavior, preferences, and needs in emerging markets.
- Utilize data-driven insights to inform strategies and decision-making processes.
- Work closely with the product development team to tailor products to meet the specific needs of emerging market consumers.
- Ensure that product offerings align with local market regulations and cultural norms.
- Develop and manage budgets for market entry and expansion initiatives.
- Monitor and analyze financial performance in emerging markets, making adjustments to strategies as necessary.
- Lead, motivate, and develop a diverse team to achieve excellence in brand management and sales.
- Foster a culture of innovation, collaboration, and continuous improvement.
- A Master's degree in Business Administration, Marketing
- 20+ years of experience in Pharmaceutical marketing
- Core Brand Management and Brand Development expertise
- Strong strategic thinking and leadership skills, with the ability to drive cross-functional collaboration.
- Experience in emerging markets (LATAM, Middle East, CIS, Russia, Asia, and Africa) is preferred.
VP - Brand Management (Pharma) - Hyderabad, India - The Scatalyst
Description
About the company
Our client, one of the world's leading producers of key Active Pharmaceutical Ingredients (APIs) and generic formulations, is seeking a VP - Brand Management for emerging markets to join their team. As VP Brand Management you will be Responsible for leading the Brand and Therapy team from a marketing strategy perspective. This position will be based in Hyderabad and will report to the Marketing Director.
Job Description
Strategic Leadership:
Brand Management:
Marketing and Business Development:
Market Research and Analysis:
Product Development and Adaptation:
Financial Management:
Team Leadership and Development:
Who can apply?
Our client is looking for someone with core expertise in Pharmaceutical Industry. An Ideal candidate would be someone with: