Account Based Marketing Specialist - Hyderabad, India - ZAZZ

Description

We are seeking an experiencedand resultsdriven AccountBased Marketing (ABM) Specialist with astrong background in the software development services industry.The ideal candidate will have a proven track record of developingand executing successful ABM strategies to drive engagementgenerate leads and support revenue growth. The ABM Specialist willcollaborate closely with sales and marketing teams to createtargeted campaigns that resonate with key accounts.

Responsibilities:

ABMStrategyDevelopment:

• Developand execute comprehensive accountbased marketing strategies alignedwith overall businessgoals.
  
• Identifyand prioritize target accounts based on strategic criteria andcollaborate with sales teams to ensurealignment.
  

CampaignPlanning andExecution:

• Createand implement targeted marketing campaigns that resonate with keydecisionmakers in the software development servicesindustry.
  
• Utilizea multichannel approach including email social media contentmarketing and events to engage and nurture targetaccounts.
  

ContentDevelopment:

• Collaboratewith content creators to develop personalized and compellingcontent tailored to specificaccounts.
  
• Ensurecontent aligns with the buyers journey and addresses the uniquechallenges and pain points of the software development servicesindustry.
  

DataAnalysis andReporting:

• Trackand analyze the performance of ABM campaigns providing regularreports on key metrics such as engagement conversion rates andpipelineimpact.
  
• Usedata insights to optimize continually and improve ABMstrategies.
  

CrossFunctionalCollaboration:

• Workclosely with sales teams to understand their goals gather feedbackand adjust ABM strategiesaccordingly.
  
• Collaboratewith other marketing teams to integrate ABM initiatives intobroader marketingprograms.
  

TechnologyUtilization:

• Utilizemarketing automation and CRM tools to streamline ABM processes andensure accurate tracking of campaignperformance.
  
• Stayupdated on industry trends and tools to enhance ABMcapabilities.
  

BudgetManagement:

• Managethe budget for ABM initiatives ensuring costeffective campaignsthat deliver measurableresults.
  

Requirements

• Experience:Minimum of 4 years of experience in accountbased marketingpreferably within the software development services industry.
• Education:Bachelor s degree in marketing business or a relatedfield.
• StrategicThinker: Ability to think strategically and develop targetedcampaigns that align with businessobjectives.
• CommunicationSkills: Excellent written and verbal communication skills with theability to create compelling and personalizedcontent.
• AnalyticalSkills: Strong analytical and datadriven decisionmaking skills toassess campaign performance and optimizestrategies.
• Collaboration:Proven ability to collaborate effectively with crossfunctionalteams particularly with salesteams.
• TechnologyProficiency: Familiarity with marketing automation tools CRMsystems and other relevant marketingtechnologies.
• IndustryKnowledge: A deep understanding of the software developmentservices industry and its unique challenges andopportunities.
• Adaptability:Ability to adapt to a dynamic and fastpaced environment stayingcurrent with industry trends and bestpractices.

Responsibilities: ABM Strategy Development: Develop and executecomprehensive account-based marketing strategies aligned withoverall business goals. Identify and prioritize target accountsbased on strategic criteria and collaborate with sales teams toensure alignment. Campaign Planning and Execution: Create andimplement targeted marketing campaigns that resonate with keydecision-makers in the software development services industry.Utilize a multi-channel approach, including email, social media,content marketing, and events, to engage and nurture targetaccounts. Content Development: Collaborate with content creators todevelop personalized and compelling content tailored to specificaccounts. Ensure content aligns with the buyer's journey andaddresses the unique challenges and pain points of the softwaredevelopment services industry. Data Analysis and Reporting: Trackand analyze the performance of ABM campaigns, providing regularreports on key metrics such as engagement, conversion rates, andpipeline impact. Use data insights to optimize continually andimprove ABM strategies. Cross-Functional Collaboration: Workclosely with sales teams to understand their goals, gatherfeedback, and adjust ABM strategies accordingly. Collaborate withother marketing teams to integrate ABM initiatives into broadermarketing programs. Technology Utilization: Utilize marketingautomation and CRM tools to streamline ABM processes and ensureaccurate tracking of campaign performance. Stay updated on industrytrends and tools to enhance ABM capabilities. Budget Management:Manage the budget for ABM initiatives, ensuring cost-effectivecampaigns that deliver measurable results.