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Digital Marketing Manager - Mumbai, India - Avant Garde

Avant Garde Mumbai, India

Found in: Betterteam US S2 T2 - 1 month ago

Full time

Key Responsibilities:

Strategy Development:

Develop and execute comprehensive digital marketing strategies aligned with overall business goals.
Identify target audiences, market trends, and competitive landscapes to refine strategies.

Campaign Management:

Plan, execute, and optimize digital marketing campaigns across various platforms (e.g., social media, email, search engines,
display advertising).
Manage budgets effectively to maximize ROI on campaigns.

Content Management:

Collaborate with content creators to develop compelling and relevant digital content (e.g., blog posts, videos, infographics) to
engage and educate the target audience.

Social Media Management:

Create and manage social media strategies to enhance brand presence and customer engagement.
Monitor social media channels, respond to comments, and address customer inquiries or concerns.

SEO and SEM:

Develop and implement strategies to improve organic search rankings (SEO) and manage search engine marketing (SEM)
campaigns.
Monitor keyword performance, adjust strategies, and stay updated with search engine algorithms.

Email Marketing:

Manage email marketing campaigns, including segmentation, content creation, A/B testing, and performance analysis.
Nurture leads and maintain communication with the subscriber base.

Analytics and Reporting:

Monitor key performance indicators (KPIs) and track digital marketing campaign results