Social Media Executive - Mumbai, India - House of Hiranandani
Description
Job Description : Senior Executive - Social Media
Location: Powai
Work model: Onsite working
Responsibilities:
Strategy Development:
● Develop and implement a comprehensive social media strategy aligned with business goals and marketing objectives.
● Identify target audience, trends, and insights to develop engaging content.
● Stay up-to-date with changes in social media platforms and tools, and adjust the strategy as needed.
● Track competition & recommend strategies based on the observations
Content Creation and Curation
Community Management:
● Interact with the online community and respond to comments, messages, and mentions promptly and professionally.
● Foster positive relationships with followers and manage online discussions.
● Handle customer queries and complaints effectively and escalate issues when necessary.
Social Media Advertising
Online reputation management:
● Understanding on ORM and knowledge on using the tool & setting up response matrix
● ORM reports to understand brand sentiment amongst the various stakeholders
Qualifications:
● Bachelor's degree in Marketing, Communications, Business, or a related field.
● 2-3 yrs of Demonstrated experience in managing social media platforms for a business or organization.
● Strong understanding of social media platforms, trends, and best practices.
● Excellent written and verbal communication skills.
● Basic knowledge of social media advertising and content marketing principles.
● Proficiency in social media management tools and analytics platforms.
● Creative mindset with the ability to generate engaging and innovative content ideas.
● Strong attention to detail and organizational skills.
● Ability to work independently and collaboratively in a team environment