Head of Digital Marketing - Bengaluru, India - Lifesight

Description

Position Overview

We are looking for a seasoned digital marketer with experience in the adtech/martech industry to join and lead our digital marketing initiatives. The ideal candidate will have extensive experience in account-based marketing (ABM), social media, SEO, and paid acquisition. This role demands an individual who is adept at utilizing these channels to drive demand and foster meaningful engagement with our audience. You should be an individual who is a master at social media, and is able to amplify our brand's voice across various platforms. You should ideally be able to work with our content team to produce and distribute webinars and podcasts. As the digital marketing lead, you will be responsible for distributing our platform in the market through all relevant activities in order to drive demand. This is a unique opportunity to work on a trending AI-powered measurement platform, in a massive industry and truly drive its adoption & success.

What You'll Do

Develop and implement comprehensive digital marketing strategies that align with our business objectives and enhance brand presence.

Lead and optimize our ABM efforts to target key accounts effectively, tailoring messaging and campaigns to meet specific customer profiles.

Manage all aspects of social media strategy, from content creation to engagement metrics, ensuring brand consistency and increased visibility.

Oversee the SEO and paid acquisition strategies to maximize ROI and drive traffic and conversions through organic and paid channels.

Analyze performance metrics and adjust strategies accordingly to improve overall marketing effectiveness.

Collaborate with cross-functional teams, including product, sales, and content, to ensure a unified approach to market launches and campaigns.

Stay current with industry trends, technologies, and tools in adtech and martech to keep our marketing strategies ahead of the curve.

Lead, mentor, and grow a high-performing digital marketing team dedicated to excellence and innovation.

Here's what our ideal candidate looks like

5+ years of experience in digital marketing, preferably within the adtech/martech or SaaS sector.

Must have proven expertise in ABM, SEO, social media, and paid acquisition.

In-depth knowledge of the current adtech and martech landscapes.

Possess good content development skills and deep understanding of distribution

Proven track record of developing and executing successful digital marketing campaigns that drive demand and deliver measurable results.

Strong leadership skills with the ability to inspire and motivate a team.

Excellent analytical skills with an emphasis on data-driven decision-making.

Exceptional communication and project management abilities.

Creative thinker with a results-oriented approach to challenges.