SEO Analyst - Coimbatore, India - Cotton Concepts (CC)

Description

Company Overview

Cotton Concepts is a leading manufacturer of Recycle Cotton, Organic Cotton, Bamboo, Linen, and Hemp fiber home textile products. With a unique business structure that encompasses design curation, product development, and manufacturing, Cotton Concepts caters to customers worldwide. With a commitment to sustainability and quality, we have established ourselves as a reputable brand in the Home Textiles industry.

Job Overview

We are seeking a highly skilled SEO Analyst to join our team at Cotton Concepts (CC). As an SEO Analyst, you will be responsible for optimizing our website and driving organic traffic to increase visibility and rankings on search engine results pages (SERPs). This is a Mid-Level position with 4 to 6 years of experience. The role is based in Coimbatore, Tamil Nadu, India.

Qualifications and Skills

• Solid experience in Digital Marketing and Search Engine Optimization (SEO)
• Proficiency in conducting keyword research and utilizing SEO tools
• Knowledge of market research techniques and competitor analysis
• Familiarity with social media marketing and digital media platforms
• Strong analytical and problem-solving skills
• Excellent communication and interpersonal skills
• Ability to work independently and as part of a team
• Attention to detail and strong organizational skills
• Understanding of website analytics tools, such as Google Analytics

Roles and Responsibilities

• Conduct keyword research to identify potential opportunities for website optimization
• Optimize website content, meta tags, headings, and URLs to improve search engine rankings
• Track, analyze, and report on website performance using analytics tools like Google Analytics
• Manage on-page and off-page optimization activities, including link building and content optimization
• Collaborate with content writers, designers, and developers to implement SEO best practices
• Stay up-to-date with industry trends and search engine algorithm updates
• Perform competitor analysis and identify strategies to improve organic search rankings
• Monitor website traffic, rankings, and conversions and make data-driven recommendations
• Provide SEO insights and recommendations to improve website visibility, user experience, and conversion rates
• Stay abreast of emerging digital marketing trends and technologies and incorporate them into SEO strategies