Marketing Manager - Hyderabad, India - AbhiBus

Description

Key Responsibilities:

• Develop and implement ATL & BTL marketing strategy in alignment with overall marketing budget. Analyze target audience and market trends to tailor campaigns for maximum impact.
• Responsible for executing end to end campaigns & present impact reports plus trend shift analysis.
• Coordinate with internal teams, agencies, and vendors to ensure the timely execution of ATL & BTL campaigns.
• Source, negotiate, onboard and manage relationships with vendors and agencies involved in BTL activities.
• Develop project timelines, set milestones, and monitor progress to ensure adherence to deadlines.
• Liaise with creative teams and other stakeholders to ensure cohesive campaign execution.
• Work closely with the finance department to manage budgets & book keeping for brand spends.
• Optimize spending to achieve maximum ROI and cost-effectiveness.
• Ensure collaboration and internal alignment with all team members.
• Establish key performance indicators (KPIs) for campaigns and evaluate results against objectives.
• Analyze data and feedback to make recommendations for continuous improvement for Vendor and Agency Management.
• Ensure all BTL campaigns comply with relevant regulations and guidelines.
• Provide regular reports and updates to management on the status and performance of BTL initiatives.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field
• 5-8 Years of experienced in BTL marketing, campaign management, or event planning
• Strong project management skills with the ability to handle multiple tasks simultaneously
• Excellent communication and interpersonal skills
• Analytical mindset with the ability to interpret data and make informed decisions
• Budget management experience
• Familiarity with travel industry trends