- 3+ Experience in Adwords, social media marketing (Facebook, Twitter), content marketing, affiliate channels, and Google SEM.
- Hands-on experience in designing and launching digital media campaigns in at least one of the digital platforms such as Facebook, Google, RevX, Criteo, etc. for the e-commerce industry.
- Hands-on experience using analytics tools like Clevertap, Appsfyler, and Adobe Analytics.
- Strong orientation towards data gathering, problem solving, experimenting, and iterating with the results, to arrive at the right solution.
- Customer-centric and problem-solving mindset.
- Experience in optimizing landing pages and user funnels.
- Experience with A/B and multivariate experiments.
- Experience in setting up and optimizing Google AdWords campaigns.
Performance Specialist - New Delhi, India - Infinite Group
Description
Company Description
Infinite Group is a global organization dedicated to redefining excellence and providing the best solutions and opportunities. Our hardworking and dedicated team ensures success for our clients worldwide. We offer global exposure to our recruitment partners and education providers, along with comprehensive training for counselors to deliver the best learning experiences. We understand the importance of education in building a successful career and empower individuals to take charge of their development.
At Infinite Group, we help students expand their university reach and create the best opportunities. We provide detailed training sessions for counselors, offering step-by-step guidance on using our cloud-based software to deliver excellent results. We believe in redefining excellence and helping individuals climb the ladder of success.
Role Description
This is a full-time on-site role as a Performance Specialist based in New Delhi. As a Performance Specialist, your day-to-day tasks will include analyzing performance data, implementing performance management strategies, conducting data analysis, and performing performance testing. You will play a crucial role in ensuring optimal performance and driving continuous improvement.
Roles & Responsibility:
Plan and Manage digital marketing, including SEO/SEM, marketing database, social media, and display advertising campaigns.
Design, build and execute campaigns on Facebook, Google, and affiliate channels according to the plan.
Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
Manage all the programmatic campaigns – from ideation to media planning and optimization.
Drive customer acquisition and engagement efficiencies through campaigns using targeting techniques, innovation, and creative excellence.
Identify trends and insights, and optimize spend and performance based on the insights.
Plan, execute and measure experiments and conversion tests.
Collaborate with internal teams to create landing pages and optimize the user experience
Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
Instrument conversion points and optimize user funnels ensuring sales.
Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
Managing budgets and finances for digital marketing initiatives for the organization.
Skills Required: