Account Director Corporate - Mumbai - confidential

    confidential
    confidential Mumbai

    3 days ago

    Full time
    Description

    What You'll Do

    Media Relations:

    • Build and maintain strong relationships with senior editors and journalists
    • Secure media coverage for clients
    • Respond to complex media queries

    Journalism:

    • Proven experience of at least 5 years as a journalist covering BFSI sector and capital markets
    • Excellent writing, editing, and communication skills

    Content Management:

    • Develop and implement content strategies for clients
    • Create and edit high-quality content
    • Ensure timely and effective content distribution

    Business Development:

    • Support Directors and Senior Leaders in identifying opportunities for organic growth with existing clients and keep up with client and market changes that could lead to new business opportunities
    • Support our new business development process by actively developing business contacts through professional activities and network with professional contacts as a means of exchanging ideas and opening new client opportunities
    • Introduce existing clients to BURSON offices in other geographies to contribute to the regional/global growth of the company

    Talent Management:

    • Coach, mentor, and delegate responsibilities to junior staff
    • Foster teamwork and build morale and motivation within account teams ensuring that good performance and efforts are recognized
    • Create an inclusive and welcoming environment that engage all individuals without bias and demonstrate flexibility in a changing work environment
    • Support directors and senior leaders to help team members to identify development needs, acquire new skills and grow within the organization
    • Provide continuous constructive feedback to team membersnot just during performance reviewsto develop the next generation of client leaders
    • Conduct learning and development programs and participate in staff retention initiatives
    • Serve as a role model to the junior staff, embodying the values of the company

    Financial Management:

    • Know and meet billability targets
    • Act as a conduit between finance and the client servicing team to ensure that accounts are profitably managed; understand the reason for over and under servicing
    • Follow agency procedures for client budgets, budget tracking, contract approval and billing rates
    • Support senior leaders to prepare and manage annual budgets and forecasts of projected income
    • Manage your team and allocate resources for agency profitability
    • Understand client contracts and assist with the development of detailed scopes of work
    • Ensure that contracts and terms and conditions of businesses are issued and signed by all new clients prior to the commencement of work
    • Support your director to contribute to BURSONs business plans to increase market share and profits

    Experience That Contributes To Success

    • Graduate or Postgraduate in any stream or professional qualification in the field of public relations or marketing communication
    • Between 7 to 10 years work experience in media relations, content management, public relations or the communications industry, out of which at least 4 years should be in an associate / director position servicing client

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