Manager – Paid Social Manager - Bengaluru / Bangalore - Genpact

    Genpact
    Genpact Bengaluru / Bangalore

    1 day ago

    Full time Sales
    Description
    Ready to shape the future of work
    At Genpact, we don't just adapt to change-we drive it. AI and digital innovation are redefining industries, and we're leading the charge.

    Genpact's AI Gigafactory, our industry-first accelerator, is an example of how we're scaling advanced technology solutions to help global enterprises work smarter, grow faster, and transform at scale.

    From large-scale models to agentic AI, our breakthrough solutions tackle companies' most complex challenges.

    If you thrive in a fast-moving, tech-driven environment, love solving real-world problems, and want to be part of a team that's shaping the future, this is your moment.

    Genpact (


    NYSE:
    G) is an advanced technology services and solutions company that delivers lasting value for leading enterprises globally.

    Through our deep business knowledge, operational excellence, and cutting-edge solutions - we help companies across industries get ahead and stay ahead.

    Powered by curiosity, courage, and innovation, our teams implement data, technology, and AI to create tomorrow, today. Get to know us at and on LinkedIn, X, YouTube, and Facebook.
    Inviting applications for the role of Manager - Paid Social Manager

    The Paid Social Manager is responsible for end-to-end planning and delivery of Genpact's B2B Paid Social campaigns, as a member of Genpact's in-house Paid Media team.

    This person will create and implement media plans targeted towards clients and prospects in line with Genpact's go-to-market (GTM) strategy.

    This role will focus largely on Genpact's LinkedIn and YouTube strategy and work in concert with the Heads of Global Paid Media & Global Social on strategy and optimizations.

    This role would also interface with Genpact's Talent Paid Media Manager to ensure that we present a consistent brand experience across different audience campaigns.

    You%27ll also work closely with other digital subject matter experts within Campaign Strategy, Paid Search, Performance Marketing, Web, SEO, and Analytics teams.

    Responsibilities
    .Create a paid social strategy that supports B2B/GTM efforts for Genpact globally, in partnership with Social and Performance Marketing teams
    .Ensure Paid Social budget is planned to meet campaign objectives and optimized based on performance data
    .Review front-end digital and paid social data to provide feedback and recommendations based on best practices
    .Create A/B testing plans to help capture statistically significant insights and optimize performance
    .Review cross-channel creative proposals and provide recommendations on ways to improve based on Genpact's own internal testing, best practices, and channel and geo-specific nuances
    .Communicate strategy, results, and data-driven recommendations to Social, Paid Media, and Campaign Strategy leadership using performance data and insights
    Qualifications we seek in you
    Minimum Qualifications
    .Bachelor's degree in Marketing, Business, or a related field preferred
    .Experience directly planning, managing, and optimizing paid social campaigns with expertise across LinkedIn & YouTube, preferably within a B2B context
    .Excellent communication skills, including fluency in English (written & spoken)
    .An analytical, data-driven mindset with experience using web analytics tools (e.g. Google Analytics, Adobe Analytics) and data visualization (e.g. Domo, MCI, Tableau, Datorama)

    Preferred Qualifications/ Skills
    .Understanding of the technical aspects of the media industry and media research
    .Highly organized and effective multi-tasker with excellent attention to detail
    .Proven ability to build stakeholder relationships and work efficiently in an international environment across multiple time zones
    Why join Genpact
    .Be a transformation leader - Work at the cutting edge of AI, automation, and digital innovation
    .Make an impact - Drive change for global enterprises and solve business challenges that matter
    .Accelerate your career - Get hands-on experience, mentorship, and continuous learning opportunities
    .Work with the best - Join 140,000+ bold thinkers and problem-solvers who push boundaries every day
    .Thrive in a values-driven culture - Our courage, curiosity, and incisiveness - built on a foundation of integrity and inclusion - allow your ideas to fuel progress

    Come join the tech shapers and growth makers at Genpact and take your career in the only direction that matters: Up.

    Let's build tomorrow together.

    Genpact is an Equal Opportunity Employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability or any other characteristic protected by applicable laws.

    Genpact is committed to creating a dynamic work environment that values respect and integrity, customer focus, and innovation.

    Furthermore, please do note that Genpact does not charge fees to process job applications and applicants are not required to pay to participate in our hiring process in any other way.

    Examples of such scams include purchasing a %27starter kit,%27 paying to apply, or purchasing equipment or training.
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