SOBHA - Brand Manager (6-10 yrs) - Bangalore, India - iimjobs

    iimjobs
    iimjobs Bangalore, India

    Found in: beBee S2 IN - 1 week ago

    Iimjobs background
    Full time
    Description
    Brand Manager


    JOB DESCRIPTION:


    At SOBHA Limited, marketing is about understanding people - and building awareness about how our products/services can satisfy their needs.

    We are looking for a versatile marketing manager who is eager to do this and more. Our ideal candidate has experience developing and executing marketing campaigns while managing and inspiring a team.

    He/she will be comfortable with day-to-day marketing activities, as well as long-term strategy, thriving with tight deadlines and changing needs.

    If you are a people-person who loves the rewarding challenge of building a brand, we want to hear from you.


    OBJECTIVES OF THIS ROLE:

    • Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments
    • Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration
    • Analyse customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
    • Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and gotomarket strategies, complete with formal proposals and recommendations on tactics
    • Partner with email, performance marketing and web teams to design, test and evolve lead nurturing tactics.

    DAILY AND MONTHLY RESPONSIBILITIES:

    • Working in partnership with the creative team, develop creative briefs and guide creative direction to meet objectives for all advertising and public facing communications, including print, digital, and video assets
    • Conceptualize and execute on multichannel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels
    • Manage content and updates for customer and internal touch points, establishing budget guidelines, participating in events, documenting business processes, and providing additional sales support
    • Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads
    • Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly
    • Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets

    SKILLS AND QUALIFICATIONS:

    • Master's degree in marketing, business, or related field
    • Excellent written and verbal communication skills
    • Proven experience developing marketing plans and campaigns
    • Strong project management, multitasking, and decisionmaking skills
    • Metricsdriven marketing mind with eye for creativity
    • Experience with marketing automation and CRM tools
    • Ability to turn things around within tight timelines

    PREFERRED QUALIFICATIONS:

    • Proficiency with online marketing and social media strategy
    • Proven experience designing interactive applications and networking platforms
    • Established press and media contacts
    • Preferably someone who has experience in the real estate industry