- Coordinate with relevant stakeholders on product communication plans (vision, strategy, execution) & ensure that the budget for these product groups is aligned with the overall Global communications plan and strategies.
- Work closely with the Global Marketing and Communications department and regional marketing teams to to gain concept alignment, "buy in" and share best practices.
- Develop key messages and positioning for internal and external use to align people and business activities towards achieving the vision of the Product Groups.
- Develop, execute and implement creative and innovative content such as product brochures, videos, articles, posts, presentation materials and animation and drive the content both on-and offline.
- Develop and manage reactive and proactive content to maximize internal and
- communication channels mix in relation to priority themes/topics.
- Manage the application of the Markem-Imaje brand and ensure the consistent application of visual branding and messages in communications activities.
- Collect and analyse feedback from customers, stakeholders, and other teams to provide reporting, forecasting and revise strategies.
- Demonstrate excellence in execution; ensuring key stakeholders communication, keeping commitments and all whole product communication aspects are completed prior to product release
- Collaborating with cross functional teams to ensure product comms alignment.
- Collaborate with the Engineering Teams to ensure key product messaging in achieved in best manner.
- At least 5 years of proven work experience in a Communication role.
- Proven track record working in an international, ideally industrial or tech, B2B environment.
- Proven Expertise in Converting technical content into marketing content.
- Project manage external resources, internal partners and personal workload.
- Experience in off and on-line product and marketing campaigns.
- Knowledge of SEO, Google Analytics and Marketing Automation/ email tools.
- Excellent verbal and written skills in English + an additional European language an advantage.
- Good presentation skills.
- Intercultural competence and willingness to work in a team.
Product Communication Specialist - Bengaluru, India - Dover India
Description
As a Product Communication Specialist, you'll be part of Markem-Imaje Global Packaging Intelligence and Services PI&S) Product Division and will be accountable for the Product Communications of our Packaging Intelligence & Services Product Division. The role is based in Bangalore, India and you will partner with our communications professionals, public relations, marketing and strategic business stakeholders to ensure communications are aligned with the Markem-Imaje brand and strategy. You will have an opportunity to... support development, planning and the delivery of high-impact product communications as an integrated member to our Product Leadership Groups.
Packaging Intelligence & Services portfolio comprises of our flagship CoLOS Software Product Suite and various Service Products offers for our printer products. Software Solutions provide integrated Marking, Coding and Vision based integrated total solutions for our global customers to optimize their packaging operations to reduce waste, drive efficiency, achieve compliance and increase consumer engagement.
What you'll do:
What you need to have:
· Bachelors or Masters in Marketing, Communications, Public Relations or similar field from reputed institutes with min 5 years of experience in Product Communication in Global B2B environment