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    wipro recruitment for freshers 2023 – Marketing_Demand Generation - Bangalore, India - Wipro Limited

    Wipro Limited
    Wipro Limited Bangalore, India

    1 week ago

    Default job background
    Full time
    Description

    Job Description:


    Consumer Business Unit is Wipro's second largest BU by revenue. Consumer BU consists of four sub verticals – Retail, CPG, HTTP (Hospitality, Travel, Transportation & Public sector) & Media.

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    Job Responsibilities:

    • Will be responsible for creating and driving DG campaigns along with the vertical stakeholders, marketing teams and solution teams from various service lines
    • Would be the Point of contact for Sales teams for all Demand generation activities
    • Visualize the value prop of solutions or GTM themes and come out with a plan of action, leveraging multiple DG channels that are available.
    • Will be responsible for creating the DG strategy for the business unit, working along with Vertical heads, sales leadership and account leadership
    • Will be responsible for translating Go-to-market themes to Demand Generation campaigns
    • Will be responsible for creating and executing email, social media and tele-marketing campaigns
    • Will be front-ending BU participation in B2B networking and other Demand gen events
    • Will be responsible for running internal awareness/enablement sessions for sales team

    Job Requirements:

    • Understanding of at least one of the industry domains in Consumer BU would be a plus
    • Ability to create competitive intelligence, financial analysis and market analysis reports
    • Ability to identify key drivers, challenges and solution themes for campaigns
    • Understanding of and experience in technology solutions relevant to Consumer Business unit
    • Ability to deal with stakeholders of varying seniority both inside and outside the organization would be key
    • Combination of Technology and Process orientation
    • Exposure to a Domain background would be Nice to Have

    Qualification & Experience:

    • Overall 2-5 years of experience with 1-2 years of experience in pre-sales/marketing role

    Job Details:


    Company: Wipro Limited

    Vacancy Type: Full Time

    Job Location: Bangalore, India

    Application Deadline: N/A

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