Digital Marketing Executive - Kolhapur, India - Expertia ATS

Description

Job Overview

We are hiring a Digital Marketing Executive to join our IT Web Development team. As a Digital Marketing Executive, you will be responsible for implementing and managing digital marketing campaigns, optimizing website content, and analyzing data to drive customer engagement and conversions. This is a full-time position based in Kolhapur, Maharashtra, India.

Qualifications and Skills

• 1 to 3 years of experience in digital marketing
• Strong knowledge of social media marketing and digital marketing techniques
• Proficiency in using Google Ads, Google Analytics, and other digital marketing tools
• Experience with search engine optimization (SEO) and social media optimization (SMO)
• Familiarity with search engine marketing (SEM) and content management
• Excellent analytical skills and ability to interpret data
• Strong communication and interpersonal skills

Roles and Responsibilities

• Develop and implement digital marketing strategies to drive website traffic and customer engagement
• Manage and optimize website content and SEO to improve search engine rankings
• Create and manage social media marketing campaigns on platforms such as Facebook, Twitter, and Instagram
• Monitor and analyze the performance of digital marketing campaigns using Google Analytics and other tools
• Collaborate with the web development team to ensure website usability and functionality
• Stay up-to-date with industry trends and best practices in digital marketing