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- Be a creative team player, talented wordsmith, and grammar sleuth.
- Develop existing and new brand ideas and strategies, after undergoing thorough research and analysis of current market and trends using traditional tried and tested and modern disruptive methods.
- Create marketing and communication strategies in line with the brand values and thereafter enhance its positioning in the market.
- Think forward and anticipate future trends, opportunities and prospective successes for the brand.
- Be collaborative, a creative thinker and be fact-driven.
- Create real and effective yet simple and disruptive short-term and long-term plans, calendars, and strategies – that will not only be inspirational but also actionable.
- Contribute to the company's overall growth strategy.
- A Bachelors'/ Masters'/ Specialized course in Marketing and Communications or Advertising
- Confidence, tact, people-skills, instinctiveness
- Strong command of language – oral and written
- High-degree of understanding of audience, brands and the market
- Strong leadership skills with experience in managing a team
- 5+ years of relevant experience in the same/ similar role. B2B advertising preferred, Long format writing
- Multi-tasker
- Presentation & Pitching skills
- Technically equipped to conduct thorough market research (primary and secondary)
- Personal Health Insurance & Accidental
- 5-day working week
- In-house Cafe Wifeys (monthly credit given to employees)
- Flexible working hours
- On-the-house Tuesday breakfasts
- Open-door-policy
- Performance-based growth which goes beyond traditional yearly compliances
Lead Copywriter - Mumbai, India - Wife
Description
Wife is looking for a Lead Copywriter (branding/ advertising and marketing) big-picture thinker, a storyteller, one who can integrate snappy copy and writing skills, concepts, ideas, presentations with market insights, consumer behavior, brand development tools and dreams to build stunning brands. Positioning, identity, personality, awareness, equity, leveraging, research, analysis, should be words he/ she uses in passé. If David Aaker is your claimed mentor or you watch ads for entertainment, then we're looking for you. And if you are looking for us too, below are the specifics.