Media Planner - Gurugram, India - Razorpod

Description

Company Description

We're Razorpod. We're here to challenge the normal, and unconventional routes to branded communication through compelling solutions and a targeted approach to holistic advertising.

We're a service-based entity headed by Shubhankar Nath focussing on 360-degree solutions in the digital space inclusive of but not limited to marketing, advertising, and tech (innovation). We started back in June 2018, and we're currently a team of 80+ individuals, continuously growing and hiring across the board.

B2B Media Planner

The role requires a deep understanding of the B2B landscape, strong analytical skills, and the ability to create strategic media plans that align with business objectives.

Responsibilities:

• Conduct thorough market research to identify key industry trends, target audience behaviours, and competitor activities.
• Analyse data and insights to develop a deep understanding of the B2B media landscape and identify opportunities for effective media placement.

Media Planning and Strategy:

• Develop comprehensive B2B media plans that align with marketing objectives and target audience profiles.
• Collaborate with internal teams and external partners to create integrated marketing strategies that leverage a mix of online and offline channels
• Select appropriate media channels, including digital, print, events, and other relevant platforms, based on campaign goals and target audience preferences.

Budget Management:

• Work closely with the finance team to establish and manage media budgets for campaigns.
• Monitor and optimize media spending to ensure efficient use of resources and maximize ROI.

Vendor and Partner Relationships:

• Negotiate and build relationships with media vendors, publishers, and other partners to secure favourable terms and placements.
• Stay updated on industry trends and emerging media opportunities.

Campaign Execution:

• Oversee the execution of media plans, ensuring timely and accurate implementation.
• Monitor campaign performance and make data-driven adjustments to optimize results.
• Collaborate with creative teams to develop impactful ad creatives that resonate with the target audience.

Reporting and Analysis:

• Generate regular reports on campaign performance, providing insights and recommendations for continuous improvement.
• Utilize analytics tools to measure key performance indicators (KPIs) and assess the effectiveness of media strategies.

Qualifications:

• Bachelor's degree in Marketing, Advertising, Business, or related field.
• Proven experience in B2B media planning, with a strong track record of successful campaigns.
• Deep understanding of B2B marketing strategies and target audience behaviours.
• Strong analytical and quantitative skills, with proficiency in data analysis tools.
• Excellent communication and interpersonal skills.
• Ability to manage multiple projects and deadlines in a fast-paced environment.
• Familiarity with various media channels and emerging trends in the B2B space.
• Proficiency in using media planning tools and platforms.