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AMDM - Music Monetisation Audio OTT - Mumbai, India - rpsg
Description
Saregama India Ltd. an RP Sanjiv GoenkaGroup company is Indias oldest music label youngest film studio andmultilanguage TV content producer. In 1902 Saregama released Indiasfirstever studiorecorded song.In the years that followed thecompany continued to expand its catalogue to become the largestinperpetuity global owner of both sound recording and publishingcopyrights of Indian music across 14 different languages.
Saregamalicenses its music to various OTT platforms for online streaming.This segment has seen >20% YoY growth for Saregama and isexpected to grow even faster with streaming platforms movingtowards subscription economy.
Saregama has 32 channels on YouTubewith a cumulative subscriber base of over 84 Mn (i.e. 31% increasefrom FY22 base of 64 Mn) With the rising popularity of videostreaming in India platforms like Netflix Disney Hotstar Amazon MXPlayer Zee5 Alt etc. are aggressively investing in Indian content.Most of these new shows license Saregama owned music for the globalterritory thus creating a rapidly growing revenue stream for thecompany.
Saregama licenses its music to Television Channels for usein various TV serials reality shows promotions etc. and also toProduction houses for use in ads running on TV Digital includingSocial Media and Radio. India s most DIFFERENTIATED and PREMIUMmusic brand Carvaan. It is a perfect blend of digital technologyand a retro form factor. It is available in multiple sizes pricepoints and languages including one with Harman Kardon.The productis retailed through 20k retail outlets and all leading ecommerceplatforms Started Live Music Events Saregama Live with a bang withIndia s biggest live Performance star Diljit Dosanjh.
14 concertswere held in FY23 in India :
Gurgaon Jalandhar Mumbai and Jaipur;Canada : Vancouver Calgary Winnipeg Toronto &
USA :
NewarkFairfax Dallas Houston California Oakland. Saregama Live s stageadaptation of Bollywood s iconic film Disco Dancer premiered inLondon.
6 Live Shows were held in FY23 Yoodlee Films is Saregama sproduction house focussed on creating content for theatricalreleases and 3rd party digital platforms & TV.
Saregamaissues periodbased licenses for its movies to these platforms for afixedfee.Yoodlee films as a studio is positioned as a Writer sStudio focussed on telling powerful stories targeted at youngeraudiences across the world who primarily consume content onpersonal devices Saregama is leading TV series content producer forSouthern channels.
In the past it also produced shows for HindiGECs but due to IP ownership it decided to focus on business wherethe company can retain the IP.
It now produces TV content in SouthIndian languages. Saregama has created approximately 6k hours ofcontent for Sun TV over the last 20 yearsRole& Responsibilities
Achieve Monthly revenue targets from audio streaming platforms likeSpotify Apple Music Gaana etc. Partner andMaintain strong relationships with streaming platforms Devising and Implementing strategies forcontent promotion Undertake initiatives topromote the content Collaborate and networkwell with internal stakeholder
clientservices,generating revenue,businessdevelopment
