Deputy General Manager - Chennai, India - Apollo Hospitals, Chennai

Description

The Preventive Health vertical in Apollo Hospitals has the mandate to oversee all preventive health programs across the Group, specifically health checks and ProHealth, ensuring a comprehensive portfolio of offerings, seamless end-to-end delivery, and aggressive growth across India and globally.

We are seeking a dynamic Marketing professional specialist to expand the awareness of preventive health and communicate the differentiated value proposition of Apollo ProHealth.

This role will be responsible for:

• Brand strategy into planning and execution of marketing communications across offline, online, social media platforms
• Ideates on ways to approach, position, and communicate the ProHealth proposition to different consumer segments (B2C and B2B2C)
• Collaborative with the creative and content teams to create innovative and impactful marketing campaigns and alignment of marketing messages and creative assets
• Set up brand/marketing partnerships with clear, consistent messaging to raise awareness across different customer segments
• Stay up to date with new marketing technologies and leverages it for impactful communications
• Ensure effective media evaluation & planning attain maximum ROI across different platforms
• Perform regular in-house market research studies to understand the consumer needs, behaviours for product development as well as product positioning
• Monitor market trends, research consumer markets and competitors' activities

Candidates will need the following experience:

• At least 12-15 years of experience in marketing; healthcare experience is a plus
• Exceptional written and verbal communication skills
• Expertise in multi-media marketing platforms, with a deep understanding of consumer engagement across offline and online modes
• Analytical orientation to track and improve marketing campaigns
• Collaborative and growth mindset