Email Marketing Manager - India
2 days ago
Job description
Job Title: Email Marketing Manager (HubSpot)
Location: Remote (India)
Department: Marketing (Demand Generation)
Role Overview:
We're looking for an Email Marketing Manager to own end-to-end the email marketing engine across lead nurtures, re-engagement, webinar/event follow-ups, customer and lifecycle campaigns.
You'll design, build, and optimize nurture workflows, campaign emails, HubSpot workflows that move prospects through the funnel and contribute to SQLs and pipeline, not just clicks and opens. This is a hands-on, execution-heavy role. You'll work closely with Demand Gen, Product Marketing, Sales, and Customer Success to ensure the right message reaches the right contact at the right stage.
Key responsibilities:
- Build and manage HubSpot email programs: lead nurture, content/webinar nurture, reactivation, demo follow-ups, and database-based campaigns.
- Create workflow strategy: segmentation, enrollment rules, exit criteria, suppression logic, and personalization (persona, region, intent level, stage).
- Execute campaigns: email builds, QA, scheduling, A/B tests, and performance reporting.
- Partner with PMM/Content to draft email copy, align messaging, and reduce dependencies by owning first drafts + iteration.
- Own deliverability and list hygiene: domain reputation, bounce/spam management, preference management, and compliance with email best practices.
Improve conversion rates across the journey: CTR, CVR to demo/meeting, reply rates, and MQL- SQL movement. - Maintain clean operations: naming conventions, documentation, workflow governance, and repeatable processes.
- Collaborate with Sales/BDRs: handoff rules, follow-up triggers, and actionable alerts for high-intent engagement.
Success Metrics (90–180 days)
- Reliable, on-time execution of campaigns and workflows in HubSpot (minimal errors, strong QA).
- Improved engagement and conversion metrics across key workflows (directional improvement month-over-month).
- Measurable contribution to SQLs and pipeline from email-led and email-influenced programs.
- Strong deliverability health (reduced bounces/spam complaints, improved inbox placement trends).
Requirement:
- 2-6 years in B2B SaaS email/lifecycle marketing (title leveled based on experience).
- Hands-on HubSpot experience: workflows, lists/segmentation, automation, templates, reporting.
- Strong execution and QA discipline (testing, tracking, UTM hygiene, link validation).
- Solid understanding of B2B buyer journeys, funnel stages (MQL > SQL > SAO > Deal), and how email supports conversion at each stage.
- Analytical mindset: comfortable reading funnel metrics and running iterative experiments.
- Ability to define and track email influence metrics tied to pipeline outcomes, not just vanity metrics like open rates.
Nice-to-Have
- Experience in security/compliance/GRC, IT/SaaS, or complex sales cycles.
- Familiarity with CRM hygiene, lead stages, attribution concepts, and lead scoring.
- Experience with multi-region campaigns (NA/EU/India) and persona-based journeys.
What we offer:
- Opportunity to make an impact on one of the most promising, high-growth SaaS startups in India
- Flat-hierarchy, performance-driven culture
- Rapid growth and learning opportunities
- Comprehensive medical insurance coverage
- A high-performing action-oriented team
- Competitive package, benefits and employee-friendly work culture
About Scrut
Scrut Automation is a global leader in Governance, Risk, and Compliance (GRC). Our mission is to help modern enterprises move beyond simple checklists to build a security-first culture. We provide a single, intelligent platform that helps companies achieve and maintain compliance for standards like SOC 2, ISO 27001, and HIPAA, while also proactively managing risk.
We are a high-growth, remote-first company with a strong focus on collaboration, ownership, and customer obsession. We believe in building a team of smart, motivated builders who are passionate about solving complex problems for our customers.
Note: Due to a high volume of applications, only the shortlisted candidates will be contacted by the HR team. We appreciate your interest and effort.
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