Market Research Internship - Mumbai, India - Navneet Education Limited

Description

About the internship:

Selected intern's day-to-day responsibilities include:

1. Daily Market Visits

2. Analyse incumbent brands and unbranded/unorganized competitors product, pricing, design, what do consumers like about these brands

3. Through the above, identify gaps where a new brand can enter

4. Blue Ocean Strategy Identify key features that consumers value, focus on them, and eliminate other features

5. Most of the research to be done through observation, not surveys consumers behave differently from what they think

6. Continuous traveling to various cities, towns, and villages, meeting consumers, retailers, distributors, and wholesalers

7. Saturday and Sunday will be working days. Week off will be provided on a weekday.

8. Willingness to Travel Pan India.

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Only those candidates can apply who:

1. are available for full time (in-office) internship

2. can start the internship between 20th May'24 and 25th May'24

3. are available for duration of 3 months

4. have relevant skills and interests

Stipend:

INR ₹ 10,000 /month

Deadline:

:59:59

Other perks:

Certificate, Letter of recommendation

Skills required:

Adobe Indesign

About Company:

Navneet Education Limited is a purpose-driven organization, doing what it takes to move the needle and promulgate knowledge. The Gala Family established the brand in 1959 and since then we have been the major force in the dissemination of knowledge to the little learners of India.

Over the decades, Navneet has emerged as the preferred brand for educational products among teachers and students. The immensely popular products like Vikas workbooks, Gala practice books, YouVa full-scapes, are hot favorites amongst the young segment of India. These products are bestsellers not just because of their superior quality but also because of the nostalgic association of 90's kids.

In December 2016, we acquired Encyclopedia Britannica (India) Pvt. Ltd. for publishing CBSE Textbooks. With this acquisition, Navneet will focus on serving the regional teaching and learning needs with supplemental digital solutions.