Digital Marketing Manager - Navi Mumbai, India - Programming Hub
1 week ago
Description
Job Description: Digital Marketing Manager & B2C Marketing Strategist
Company Overview:
Welcome to Programming Hub – where innovation meets education As a trailblazing mobile Ed-tech initiative, we've established ourselves as the premier platform for mastering a vast spectrum of popular programming languages. Celebrated for our rapid ascent in both the US and Indian markets, Programming Hub boasts over 5 million downloads and nurtures a vibrant community of a million active users worldwide. Our dedication to delivering superior learning experiences places us at the forefront of the education and technology sectors.
Position Summary:
Programming Hub seeks an experienced Digital Marketing Manager & B2C Marketing Strategist with a knack for keyword strategy optimization and a solid background in educational technology marketing. This role is designed for a digital marketing virtuoso who can craft and execute comprehensive online marketing strategies, directly contributing to our growth and engagement across global markets.
Key Responsibilities:
Design and implement innovative digital marketing campaigns tailored to the B2C sector, emphasizing keyword strategy to optimize our visibility and attract a significant learner base.
Develop B2C marketing strategies that deeply resonate with our target audience, fostering an environment of engagement, learning, and community.
Utilize analytics and SEO/SEM tools to drive better decision-making and refine marketing approaches based on hard data and market trends.
Spearhead our content marketing efforts, ensuring our messages are compelling and aligned with our mission to democratize programming education.
Manage our online community engagement strategies, working closely with content creators and educators to foster a supportive learning environment.
Oversee the marketing budget, optimizing spend and ROI across all digital channels.
Stay abreast of the latest trends in digital marketing and ed-tech, leveraging this knowledge to keep our strategies fresh and effective.
Qualifications:
Bachelor's degree in Marketing, Business, or a related field, with a strong preference for candidates holding an MBA.
1-5 years of experience in digital marketing and B2C strategy, with a proven track record in the ed-tech industry.
Expert understanding of digital marketing tools and platforms, SEO/SEM principles, and keyword strategy.
Demonstrable experience in creating high-impact, data-driven marketing campaigns tailored to engaging and expanding a learner community.
A passion for education and technological innovation, with the ability to thrive in a fast-paced, growth-focused environment.
Exceptional analytical, organizational, and creative thinking skills.
Excellent communication and interpersonal skills, capable of fostering strong cross-functional collaboration.
What We Offer:
The opportunity to impact the learning journey of millions worldwide, making quality education in programming more accessible.
A vibrant, innovative workspace that encourages creativity and continuous learning.
Competitive compensation, including performance-based bonuses.
A chance to be part of a company that's at the forefront of the educational technology movement, offering considerable room for personal and professional growth.
Join Programming Hub in our mission to revolutionize the way the world learns programming. If you're passionate about making a difference in the ed-tech space and have the skills and ambition to propel our brand to new heights, we'd love to hear from you.