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- Sourcing and Business Generation
- Business scoping of geographical market for farmingand rural community
- Sourcing proposals from individual farmers / Co-operative societies / Rural Mandis & Markets /Kissan Clubs / Farmer Producer Organizations etc.
- Conducting marketing activities for generating newbusiness
- Work on productivity benchmarks
- Market Update and Change in Product
- To keep an update with respect to market/ Processes requirement, competition and customer bankingbehavior.
- To understand the changing dynamics in the marketand propose amendments in various productofferings.
- To keep abreast of changes in State Governmentlaws and policies.
- Relationship Building and Maintenance
- To liaison with new and existing customers forrelationships.
- To be in touch with agro centers /rural mandis /Rural markets / Kisan clubs for maintaining anddeepening existing relationships.
- Addressing complaints received from customerswithin stipulated TAT.
- Delinquency / Rotation & Recovery /Housekeeping
- To work towards minimal delinquency in portfolio.
- Follow-up with customers for recovery.
- To monitor rotation of accounts
- To support legal and remedial team for legal actions
- To work towards keeping housekeeping parameters under control.
- Farmer Education and Capacity
- To conduct village level farmer meetings and Building educate farmers on various products offered by bank
- To make farmers aware of various aspects of banking and keep them informed about tools and technology for improving farm production.
- To educate farmers about debt waivers, crop insurance & government subsidies.
- Increased penetration and cross sell
- Cross sell of other assets and liability products
- Promotion of digital platforms like NetBanking, Mobile Banking, PayZapp, Insta Alert, Smart Buy, Chillr, etc.
- Training and Development of SO/HBL
- To utilize the sales resources (HBL/SO) for optimal sales support.
- To groom supporting staff and enhancing their skills by imparting regular trainings for better customer relationship dealing.
- To monitor performance and counseling them for delivery
- Relationship with Retail Branches and
- Liaise with Credit to ensure timely decisioning of Other Stake holders proposals & closure of Housekeeping items.
- To coordinate with Remedial team for NPA cases and work towards recovery of the same
- To coordinate with the local Operations team for disbursement
- Liaise with RBB team for activation of branches for KGC business & for providing best services to customers
- To liaise with Business Correspondents (BC's) for new & existing customer relationships
- Others Any other task assigned by seniors from time to time.
- Graduation (preferably Agri Business)
- Post-Graduation MBA (preferably Agri Business)
- Sales and Influencing Skills
- Banking Product & Process Knowledge
- Planning and Organizing Skills
- Communication
- Knowledge of Competition & Current trends in financial Industry .Experience
- Preferred from Banking / Financial Services.
Relationship Manager - Amritsar, India - HDFC Bank Limited
Description
JobName
PA
(Business
Unit)
:
Relationship
Manager
Retail
AgriJob
Title
:
(Job Name) Relationship ManagerBusiness
Unit
(PA)
:
Retail AgriTeam
:
(Sub team in the PA) :
Agri Sales TeamReports
to
(job)
:
Cluster Head / Circle HeadLocation
of
role
:
Pan IndiaJob
Fn
:
SalesRole
Type:
Individual Contributor
No
of
direct
reportees
:
NIL
Travel
Required:
Extensive (commuteto source / service his portfolio)
Job
Band
Range:
E1 – E4Job
PurposeAcquisition, enhancement and retention of customers by providing best possible services and being the dedicated point of contact for customers of Agri sector.
Responsibilities
(JR)
:
6
–
8
Areas
Actionable
(4-6)
Qualifications
Key
Skills
RequiredMinimum experience of 1-3 years in a similar role or Sales experience in Seed companies, Fertilizer companies, Agri Product companies, Banks, etc.