- Drive account specific marketing planning aligned to sales strategies for appropriate account offerings.
- Engage the target audience within the account and develop an execution plan to increase awareness, reputation and consideration for services and solutions.
- Run the program mix (B2B Display Ads, Web Personalization, content assets etc.) highly personalized for tierone accounts, somewhat personalized for tiertwo accounts, and limited personalization for tierthree.
- Focus on the buyer's journey and deploy the right programmatic and accountspecific tactical mix to deliver the right content at the right time.
- Create and execute annual and quarterly marketing plans for targeted list of accounts in order to strengthen relationships from new customer acquisition to accelerating opportunity close to expansion.
- Build trust as an advisor to the business, challenge the status quo, and prioritize ABM programs based on strategic impact to the account.
- Develop, test and optimize messages and campaigns across all channels (digital, events, etc.)
- Collaborate with Marketing, Sales and creative teams to deliver collateral, web content, emails, event messaging, strategic communications and other assets that drive customer engagement.
- Providing intent actionable insights for Sales Enablement initiatives such as fact sheets, case studies, personas, and competitor analysis.
- Create framework to address requests based on unplanned Sales opportunities and business development needs, as well as realtime eventbased communication needs.
- 10+ years of B2B SaaS/demand generation/product marketing experience with proven accountbased marketing specific knowledge and skills.
- Worked as an Account Based Marketer in a SaaS company
- Should have worked in both top of the funnel (lead gen with paid campaigns) and bottom of the funnel (lead nurturing with email)
- Worked on ABM platforms and CRM tools like Salesforce, Pardot, Influ2, Demandbase, Hubspot etc.
- Experience developing, executing and measuring lead gen and nurture programs for B2B audience.
- Immense growth, continuous learning and connecting with the topnotch
Netcore Cloud - Mumbai/Thane, India - iimjobs
Description
Head Account Based MarketingAre you curious to analyze an emerging trend in digital marketing and translate it into actionable guidance?
Do you have a desire to grow and nurture a team of passionate young achievers?
If so, this is an opportunity for you to join a high-functioning team and make your mark on our organisation
The Impact you will create in the Job:
Being first is in our nature.
Netcore cloud is first and leading AI/ML-powered customer engagement and experience platform (CEE) that helps B2C brands increase engagement, conversions, revenue and retention.
Our cutting-edge SaaS products enable personalized engagement across the entire customer journey and build amazing digital experiences for business of all sizes.
Our CEE platform includes 6 products - Customer Engagement, Email, Personalization, Product Experience, Customer Data Platform (CDP) & Raman - our AI engine.
We currently work with 5000+ enterprise brands across 18 countries and serve more than 70% Unicorns in India, making us among the top-rated customer engagement & experience platforms.
Headquartered in Mumbai, we have our global offices across 10 countries worldwide including the United States and Germany.Being certified as a Great Place to Work for three consecutive years only reinforces Netcore's principle of being a people-centric company - where you will not be just an employee but a family member of the organization.
A career at Netcore is more than just a job - it's an opportunity to shape the future. For more information, please visit or follow us on LinkedInWhat's in it for you?