Manager, Salesforce Marketing Cloud Campaign - Bangalore - IPL Labcorp Laboratories India Private Limited

IPL Labcorp Laboratories India Private Limited Bangalore

5 days ago

Full time

Description

Labcorp is a global life sciences and healthcare company harnessing science for human good.

We are seeking a Manager, Salesforce Marketing Cloud Campaign to drive strategic marketing initiatives using the Salesforce Marketing Cloud platform.

The position will leverage marketing automation tools, data integration, and customer journey design to enhance engagement, optimize campaigns, and drive business growth.

Responsibilities

Develop and execute email marketing strategies using Salesforce Marketing Cloud.
Create and manage targeted email campaigns, personalized content, and customer journeys.
Consult and optimize lead nurturing and conversion processes.
Design and delivery of B2C campaign solutions (emails, journeys, landing pages, forms, etc) including audience segmentation and research.
Design and implement automated email/mobile journeys using Email Studio, Mobile Studio, Automation Studio, and Journey Builder.
Be a subject matter expert in all things email marketing and stay on top of best practices and industry trends.
Work closely with marketing stakeholders to understand audience requirements, business goals, and objectives review campaign and deliverability metrics, making recommendations for optimization and improvement.
Update, develop, and test new email templates, and build a library of assets for retrieval and reuse.
Perform A/B testing along with suggestions for improvement pre-, mid-, and post-flight.

Qualifications:

Ability to work with clients to design campaign journeys, emails, and campaigns in SFMC.
Knowledge of HTML and UX best practices for building custom templates such as forms, landing pages, emails.
Experience with Marketing Cloud Studios & Builders, most importantly Email Studio, Content Builder, Journey Builder, and Automation Studio.
Experience using a CDP (customer data platform) a plus.
Understanding how to build a custom preference center.
Clear communication skills to make complex technical matters simple when communicating with non-technical stakeholders and client executives.

Requirements

At least 8 years of experience in Salesforce Marketing Cloud involving campaign strategy and execution.
Certified Marketing Cloud Email Specialist preferred.

Estimated salary: $120,000 - $180,000 per year

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