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- Develop and drive product-specific paid media campaigns across diverse platforms, including Google search engines, social media, YouTube, Instagram, LinkedIn, and other aid digital channels.
- Harness the power of data-driven insights to fine-tune campaigns, focusing on precise targeting, creative content, and budget allocation, optimizing for marketing ROI.
- Actively manage channels by collaborating closely with channel account managers / digital agencies to explore innovative strategies and industry best practices.
- Streamline and solidify experimental initiatives within each channel for enhanced performance.
- Plan, implement, and manage organic growth strategies to expand our brand presence, increase website traffic, and drive customer engagement.
- Work closely with cross-functional teams, including marketing, content, and business, to achieve these objectives.
- Drive content strategy to boost organic traffic, working closely with the Content team to create high-quality & SEO-optimized content.
- Develop and maintain a content calendar to align with organic growth goals.
- Build and maintain a network of high-quality backlinks and outreach to industry partners and influencers for collaboration opportunities.
- Manage and execute digital communications calendar and social platforms through content pieces—blog articles, newsletters, podcasts, social media posts, etc.
- Conduct comprehensive market research and analysis to identify trends, customer preferences, and competitive landscape.
- Use this data to formulate strategies for sustainable organic growth using levers like content marketing, and on-page and off-page optimization.
- Monitor and analyze competitor strategies, identifying areas for growth and differentiation.
- Run thorough keyword research, competitor analysis, and audience targeting to identify opportunities for campaign optimization.
- Define success metrics for business growth at the product level.
- define goals for each campaign and channels.
- Track KPIs to measure the effectiveness of paid media campaigns and optimize campaign performance based on data-driven insights.
- Ensure accurate tracking and tagging of campaigns, implementing appropriate tracking setup.
- Establish clear and measurable goals for organic ranking and impact on business.
- Track and measure KPIs to ensure the effectiveness of organic growth strategies.
- Optimize for performance based on data-driven insights.
- Provide regular reports on organic growth performance.
- Collaborate with marketing, content, and business teams to align strategies.
- Share insights and contribute to the overall business growth objectives.
- Collaborate with internal stakeholders to effectively formulate and deploy content for the target audience.
Head Growth - Mumbai, India - IDFC FIRST Bank
Description
Role/ Job Title: Digital Growth Head
Function/ Department: HPE
Job Purpose:
Drive revenue and expand user base through various strategic digital initiatives, which involves user acquisition, monetization, and analysis to fuel sustainable business growth.
Roles & Responsibilities:
Education Qualifications:
Graduation: Bachelor of Science ( / Bachelor of Technology ( / Bachelor of Computer Applications (BCA)
Post-Graduation: Master of Science ( /Master of Technology ( / Master of Computer Applications (MCA)
Professional Degree / Certification: Google ads / FB ads / Adobe ads certified (Preferred)
Experience:
years of relevant experience