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  • Marketing Manager - Mumbai - KPPL India

    KPPL India
    KPPL India Mumbai

    3 weeks ago

    Default job background
    Full time
    Description

    Job Title: Manager Marketing

    Reports to: Head – Sales & Marketing

    Location: Mumbai

    Job Purpose:

    Develop and implement marketing strategies that promote a company's image or brand.

    Key Responsibilities:

    • Brand Strategy Development: Define and manage the overall brand strategy for packaging products, including brand positioning, messaging, and visual identity.
    • Market Research: Conduct research to identify target audiences, understand their needs, and analyze competitor landscape.
    • Marketing Plans: Develop comprehensive marketing plans to achieve brand goals, including sales targets, brand awareness, and customer engagement.
    • Packaging Design and Innovation: Collaborate with design teams to create innovative packaging concepts that reflect brand identity and meet functional requirements.
    • Marketing Campaign Execution: Develop and execute targeted marketing campaigns in coordination with the Marketing Agency across multiple channels including digital marketing, print advertising, trade shows, and social media.
    • Creative Materials: Create compelling marketing materials, such as brochures, website content, and presentations, to communicate brand value proposition.
    • Customer Engagement: Build relationships with key customers and distributors to understand their needs and promote product adoption.
    • Market Analysis: Conduct ongoing market research to identify emerging trends, competitor activity, and customer insights.

    Required Skills and Qualifications:

    • Industry Knowledge: Strong understanding of the packaging industry, including materials, design principles, and manufacturing processes.
    • Brand Management: Proven experience in brand management with a focus on marketing strategy development and execution.
    • Communication Skills: Excellent communication and presentation skills to effectively convey brand messaging.
    • Creative Thinking: Creative thinking and ability to collaborate with design teams to develop innovative packaging solutions.
    • Analytical Skills: Analytical skills to interpret market data and make informed marketing decisions.
    • Digital Marketing: Proficiency in digital marketing tools and strategies to reach target audiences online.

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