- Perform thorough market research and competitive analysis to effectively communicate product value proposition to key personas
- Collaborat and define positioning and messaging, plan events, public relations and lead generation campaigns
- Create and optimize the website content to effectively communicate the value of our product
- Collaborate with our web flow developer to ensure that all web assets are live and functional
- Lead CRO efforts to optimize our product websites for maximum conversion
- Conduct competitive intelligence to understand and stay ahead of industry trends and competitors
- Work with cross-functional teams to drive product launches and marketing campaigns
- Analyze market trends and customer insights to inform product strategy and marketing efforts
- 3-5 years of experience in product marketing, in Saas companies
- Strong track record of driving product launches and marketing campaigns
- Deep understanding of positioning, messaging, and website optimization
- Experience conducting competitive intelligence and staying up-to-date on industry trends
- Excellent communication and collaboration skills
- Strong analytical and problem-solving skills
- EDM duo The Chainsmokers are investors in BIK and excitingly, you get the front row whenever they perform in India.
- META has officially partnered with BIK to accelerate the vision of driving success for businesses and brands.
- Manifest is the first-of-its-kind AI shopping assistant for Shopify stores that instantly gets trained on our e-commerce data and leads the sales for you.
Product Marketing Manager - Bengaluru, India - Bik
Description
Location: HSR Layout, Bengaluru
About BIK
BIK is a venture-funded technology company, backed by global Investors including Y-Combinator (YC-20), Sequoia Capital, and Chainsmokers (the band). We are GDPR compliant and also a BSP partner of META. Our vision is to 'Make Brands Limitless', by helping them drive incomparable revenue growth.
BIK is an all-in-one marketing platform designed to streamline D2C brands' acquisition, engagement, and conversion, ultimately maximizing their ROI. BIK caters to the marketing automation and support needs of mid and up-market D2C brands, currently serving 100+ global brands including Shoppers Stop, Rare Rabbit, Livspace, Fireboltt, Bare Anatomy, House of Masaba, and more.
Responsibilities
Requirements
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