Product Marketing Manager - Bengaluru, India - Bik

    Bik
    Bik Bengaluru, India

    2 weeks ago

    Default job background
    Technology / Internet
    Description

    Location: HSR Layout, Bengaluru

    About BIK

    BIK is a venture-funded technology company, backed by global Investors including Y-Combinator (YC-20), Sequoia Capital, and Chainsmokers (the band). We are GDPR compliant and also a BSP partner of META. Our vision is to 'Make Brands Limitless', by helping them drive incomparable revenue growth.

    BIK is an all-in-one marketing platform designed to streamline D2C brands' acquisition, engagement, and conversion, ultimately maximizing their ROI. BIK caters to the marketing automation and support needs of mid and up-market D2C brands, currently serving 100+ global brands including Shoppers Stop, Rare Rabbit, Livspace, Fireboltt, Bare Anatomy, House of Masaba, and more.

    Responsibilities

    • Perform thorough market research and competitive analysis to effectively communicate product value proposition to key personas
    • Collaborat and define positioning and messaging, plan events, public relations and lead generation campaigns
    • Create and optimize the website content to effectively communicate the value of our product
    • Collaborate with our web flow developer to ensure that all web assets are live and functional
    • Lead CRO efforts to optimize our product websites for maximum conversion
    • Conduct competitive intelligence to understand and stay ahead of industry trends and competitors
    • Work with cross-functional teams to drive product launches and marketing campaigns
    • Analyze market trends and customer insights to inform product strategy and marketing efforts

    Requirements

    • 3-5 years of experience in product marketing, in Saas companies
    • Strong track record of driving product launches and marketing campaigns
    • Deep understanding of positioning, messaging, and website optimization
    • Experience conducting competitive intelligence and staying up-to-date on industry trends
    • Excellent communication and collaboration skills
    • Strong analytical and problem-solving skills

    Fun facts:

    • EDM duo The Chainsmokers are investors in BIK and excitingly, you get the front row whenever they perform in India.
    • META has officially partnered with BIK to accelerate the vision of driving success for businesses and brands.
    • Manifest is the first-of-its-kind AI shopping assistant for Shopify stores that instantly gets trained on our e-commerce data and leads the sales for you.

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