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- Plan, execute, and manage all digital marketing for Black Piano, including SEO , SEM and PPC (google Ads)
- Establish and execute a digital marketing strategy to distribute content
- Work with and manage a team of writers, marketers, and other stakeholders to maintain Black Piano's digital presence
- Identify, analyze, and measure trends and content to assess how well it's performing and optimise user experience
- Create and maintain an editorial calendar to deliver targeted content
- Research, track, and analyze consumer behaviors and trends and implement research into digital marketing campaigns
- Prepare reports and analytics on the overall performance of various marketing campaigns, including ROIs and KPIs
- Collaborate with the marketing team to brainstorm new and innovative growth strategies and marketing techniques
- Develop and monitor campaign budgets
- SEO savvy, with a passion for staying on top of trends
- Strong sense of creativity, imagination, and innovation
- Excellent interpersonal skills, with the ability to collaborate with other departments
- In-depth knowledge of various social media platforms and best practices
- Ability to analyze consumer metrics, reports, and trends
- Strong project management and managerial skills
- In-depth knowledge of current SEO and SEM trends
- Experience in digital marketing, or a related field
- Experience with SEO and SEM strategy and keyword research
- Understanding of website analytics tools, such as Google Analytics
- Analytical mind, with a passion for measuring data
Digital Marketing Manager - Pune, India - Black Piano
Description
Are you innovative and passionate about current trends and creating digital marketing campaigns? Black Piano is looking to hire a digital marketing manager in effectively promoting its message across all digital channels. On a daily basis, you will manage Black Piano's SEO, PPC and SEM. You will also delegate responsibilities to copywriters, content creators, and other members of the marketing team, and stay up to date on the latest digital marketing trends.
Objectives of this role