Digital Marketing Manager - Pune, India - Black Piano

    Black Piano
    Black Piano Pune, India

    2 weeks ago

    Default job background
    Upper Management / Consulting
    Description

    Are you innovative and passionate about current trends and creating digital marketing campaigns? Black Piano is looking to hire a digital marketing manager in effectively promoting its message across all digital channels. On a daily basis, you will manage Black Piano's SEO, PPC and SEM. You will also delegate responsibilities to copywriters, content creators, and other members of the marketing team, and stay up to date on the latest digital marketing trends.

    Objectives of this role
    • Plan, execute, and manage all digital marketing for Black Piano, including SEO , SEM and PPC (google Ads)
    • Establish and execute a digital marketing strategy to distribute content
    • Work with and manage a team of writers, marketers, and other stakeholders to maintain Black Piano's digital presence
    • Identify, analyze, and measure trends and content to assess how well it's performing and optimise user experience
    • Create and maintain an editorial calendar to deliver targeted content
    Responsibilities
    • Research, track, and analyze consumer behaviors and trends and implement research into digital marketing campaigns
    • Prepare reports and analytics on the overall performance of various marketing campaigns, including ROIs and KPIs
    • Collaborate with the marketing team to brainstorm new and innovative growth strategies and marketing techniques
    • Develop and monitor campaign budgets
    Skills and qualifications
    • SEO savvy, with a passion for staying on top of trends
    • Strong sense of creativity, imagination, and innovation
    • Excellent interpersonal skills, with the ability to collaborate with other departments
    • In-depth knowledge of various social media platforms and best practices
    • Ability to analyze consumer metrics, reports, and trends
    • Strong project management and managerial skills
    Preferred qualifications
    • In-depth knowledge of current SEO and SEM trends
    • Experience in digital marketing, or a related field
    • Experience with SEO and SEM strategy and keyword research
    • Understanding of website analytics tools, such as Google Analytics
    • Analytical mind, with a passion for measuring data