Locofast - Assistant Manager - Digital Marketing (1-3 yrs) - Delhi NCR/Delhi, India - iimjobs

Description

Expectation from the Candidates:

We are seeking a highly skilled and experienced online marketing expert with expertise in Google Ads/LinkedIn/Facebook/Instagram to join our team.

As an online Marketing expert, you will be responsible for developing and executing effective inbound marketing strategies, with a specific focus on media acquisition for demand generation.

You will also play a crucial role in driving organic traffic, improving search engine rankings, and increasing online visibility.

If you have a deep understanding of inbound marketing channels, particularly SEM and SEO, and are passionate about driving measurable results, we would love to hear from you.

Roles & Responsibilities:

• Manage multiple projects related to SEO, SEM, Lead generation and Social Media Management.
• Work closely with cofounders on the GTM strategy and build the brand's marketing strategy.
• Maintain the online presence and reputation of the company.
• Develop end to end product strategy and marketing automation plans for product sales.
• Execute growth campaign for our b2b app users' Acquisition, Engagement, Retention and Transaction
• Perform onpage and offpage optimization techniques to enhance website visibility and organic traffic. Provide recommendations and insights for website structure, user experience, and conversion rate optimization.
• Develop longterm and shortterm strategies for addressing product gaps, new market penetration, distribution and sales via app
• Work with the Growth, Design, Tech, Product, and sales functions to advance crossfunction revenue and profitability goals.

Must-Haves:

• Experience in creating content for B2B brand on social media channels like LinkedIn, Facebook, & Twitter with Medium, Google analytics, SEO, Google Ads, Clevertap, Mixpanel, Similarweb.
• Familiarity with content management systems (CMS) and website optimization techniques.
• Analytical mindset with the ability to interpret data and generate actionable insights.
• A constant learner with a proactive attitude towards staying updated with industry trends.
• Excellent written and verbal communication skills.
• Should be able to work in an unstructured environment.

We offer:

• Competitive salary.
• Great working environment, opportunity to work directly with the founders on very exciting reallife problems.
• Opportunity to grow really fast.

About the company:

Locofast Online Services Private Limited operates under the brand name - Locofast- & today is one of the fastest growing B2B companies in the textiles B2B space.

The company connects textile manufacturers (mills, manufacturers) to customers (brands, buying houses) both in India & internationally. It integrates technology to the core transaction flow & delivers industry best pricing & turnaround time for textile products. The century old textile industry has been untouched by any disruption leave alone technological disruption.

At Locofast, we are driven to do exactly that & today have an opportunity to create a very large impact in an extremely large industry.

Founders & Investors:

The company in a short span of time (little over two years) has raised two rounds of funding, most recently one large round of Series B financing (to be announced soon).

The company is backed by some of the most marquee investors that have backed landmark companies such as , , , , Bounce, Gomechanic & others.

The company is founded by second time entrepreneurs who have demonstrated the ability to build and scale businesses in the past.

The profile of the founder can be seen here - Deepak was previously the founder of WeAreHolidays, a B2C platform for travelers.

The founders come with deep expertise in building & scaling marketplaces.