Associate - Mumbai - confidential

    confidential
    confidential Mumbai

    5 days ago

    Full time ₹300,000 - ₹650,000 (INR) per year *
    Description

    Role Overview

    We are looking for a highly motivated and insightful Creative Strategist with proven experience in social media marketing and a strong foundation in marketing fundamentals. This role requires developing end-to-end customer experience strategies and crafting actionable insights to drive brand growth and audience engagement.

    Key Responsibilities

    • Develop comprehensive customer experience strategies encompassing research, vision, and design.
    • Formulate tailored strategies for diverse demographics based on deep market and audience understanding.
    • Create strategies spanning from broad brand initiatives to specific tactical plans involving social media, content, and influencer engagement.
    • Leverage data-driven insights and innovative research techniques to uncover unique consumer behaviors and opportunities.
    • Apply core marketing principles to craft effective and consumer-centric strategies.
    • Manage content calendars, build caption banks, and engage in trendjacking to keep content fresh and relevant.
    • Lead community management efforts and use social listening tools to interpret consumer behavior across platforms.
    • Synthesize qualitative and quantitative research to bring consumer perspectives alive for creative teams and clients.
    • Articulate clear, logical, and persuasive strategic rationales that align with brand narratives.
    • Design and deliver compelling presentations and decks that effectively communicate strategies and insights.
    • Communicate fluently in English and Hindi, addressing diverse audiences with clarity.

    Qualifications

    • Graduation, preferably in Media, Marketing, Branding, or Advertising.
    • Minimum 1 year of experience in social media marketing, with expertise in Instagram marketing and Reels.
    • Proven experience as a Creative Strategist or in a similar strategic role.
    • Strong understanding of marketing fundamentals and customer-centric approaches.
    • Experience navigating fast-paced, dynamic work environments with adaptability.
    • Knowledge of the influencer landscape and effective partnership strategies.
    • Ability to translate qualitative and quantitative research into actionable marketing strategies.
    • Creative thinker with excellent problem-solving skills and out-of-the-box ideas.
    • Skilled in creating content that resonates with diverse audience segments.
    * This salary range is an estimation made by beBee
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