marketing executive - Mumbai, India - Zigsaw

Description

Experience Level:
Minimum 3years(Candidates with skin clinic experiencepreferred)

Qualification:
Bachelor s degreein marketing and Diploma in DigitalMarketingFunction:Marketing

KeyDuties and Responsibilities:
Develop andexecute online and offline marketing strategies to drivebrandawareness generate leads and increasecustomer acquisition. Plan and overseedigital marketing campaigns including SEO/SEM emailmarketingsocial mediapartnershipscollaborations and other creative methods ofincreasingawareness.
Identify target audiences and devise digital and physical campaignsthat engageinform and motivatethem. Monitor and analyze the performance ofmarketing campaigns using datadriveninsightsto optimize results and ROI. Stay uptodatewith industry trends and best practices in marketing and applynewknowledge to drive innovation andcontinuous improvement. Develop and maintainmarketing budgets tracking expenses and reporting onROI. Create engaging and compelling contentincluding text posts stories videosandimages for use on social media platforms.
This includes writing persuasive copydesigning visually appealinggraphics and editing videos to capture the attentionofthe targetaudience. Collaborate with the team todevelop and execute a content calendar that alignswiththe overall marketingstrategy. Ensure that the content isconsistent with the brands voice style andmessagingguidelines.
Monitor social media platforms and respond to comments messages andinquiriesfrom followers maintaining apositive brand image and fosteringcustomerengagement. Stay updated withindustry trends and social media best practicestooptimize content performance and audiencereach. Manage the companys website ensuringit is uptodate userfriendly andoptimized forsearch engines. Manage relationships withexternal vendors and agencies ensuring deliverablesaremet and budgets are allocatedeffectively. Complying with all Clinicpolicies and employee handbook.


Work Hours:
10a.m. 6p.m. Monday Saturday except officialholidays.
SkillsRequired Proven experience as a MarketingManager/Executive or similar role with astrongfocus onmarketing. Indepth knowledge of variousdigital marketing channels including SEO SEMsocialmedia email marketing and contentmarketing. Proficiency in using marketingautomation and analytics tools to trackcampaignperformance and generateinsights. Strong analytical skills with theability to interpret data and makedatadrivendecisions.
Excellent written and verbal communication skills with the abilityto createcompelling marketingcontent. Creativity and innovative thinkingto develop engaging marketing campaignsandstrategies. Strongproject management skills with the ability to prioritize tasks meetdeadlinesand manage multiple projectssimultaneously. Ability to work effectivelyin crossfunctional teams and collaborate withdifferentstakeholders.
Proficient with the latest tools and software for creating andeditingmarketingcontent.
Ability to adapt to new technologies and industry trends andimplement themeffectively in marketingstrategies. Professional attitude composureandappearance.

digitalmarketing,clinic,socialmedia,drive,campaigns,data