Content Strategist - Lucknow, India - Wildpunch Design

Description

a. Oversee the creation and refinement of compelling copy for various marketing materials, including social media posts, website content, email campaigns, and advertising materials, ensuring consistency in tone, voice, and messaging.

b. Develop and maintain brand guidelines for copywriting, ensuring adherence to brand voice and style across all content channels.

c. Review and edit content produced by team members to ensure accuracy, clarity, and effectiveness in communication.

d. Monitor content performance and user engagement metrics for copy-based assets, adjusting strategies as needed to maximize effectiveness and drive desired outcomes.

e. Collaborate with SEO specialists to align copywriting efforts with search engine optimization goals, enhancing organic visibility and driving targeted traffic to digital properties.

f. Stay informed about industry regulations and guidelines related to content and copywriting, ensuring compliance with legal and ethical standards in all content initiatives.

g. Provide training and professional development opportunities for team members to enhance their copywriting skills and knowledge of best practices.

h. Act as a liaison between the content team and other departments, facilitating communication and ensuring alignment on content priorities, goals, and strategies.